{"id":26049,"date":"2020-07-10T10:00:32","date_gmt":"2020-07-10T00:00:32","guid":{"rendered":"https:\/\/thirstyaff.wpengine.com\/?p=26049"},"modified":"2020-07-24T19:14:26","modified_gmt":"2020-07-24T09:14:26","slug":"use-expert-social-selling-tactics-to-grow-your-audience","status":"publish","type":"post","link":"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience","title":{"rendered":"Utiliza t\u00e1cticas expertas de venta social para aumentar tu audiencia"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e117193a9f7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #38ad9c;color:#38ad9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #38ad9c;color:#38ad9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e117193a9f7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#What_are_Social_Selling_and_Social_Media_Marketing\" >\u00bfQu\u00e9 son la venta social y el marketing en redes sociales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Why_Should_You_Grow_an_Audience\" >\u00bfPor qu\u00e9 debe aumentar su audiencia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#How_Do_You_Grow_an_Audience_With_Social_Media\" >\u00bfC\u00f3mo aumentar la audiencia en las redes sociales?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Branding_is_Your_Best_Friend\" >La marca es su mejor amiga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Be_Credible\" >Sea cre\u00edble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Keep_Track_of_Your_Progress\" >Controle sus progresos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Listen_and_Engage\" >Escuchar y participar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Understand_Algorithms\" >Entender los algoritmos<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Twitter\" >Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#LinkedIn\" >LinkedIn<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\/#With_Personality_Please\" >Con personalidad, por favor<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/Expert-Social-Selling-1024x576.png\" alt=\"\" class=\"wp-image-26059\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/Expert-Social-Selling-1024x576.png 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/Expert-Social-Selling-300x169.png 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/Expert-Social-Selling-768x432.png 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/Expert-Social-Selling.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What if I told you that affiliate marketers have a robust marketing and sales tool at their disposal, and it&#8217;s something you use every day?<\/p>\n\n\n\n<p>Lo ha adivinado: las redes sociales.<\/p>\n\n\n\n<p>Any affiliate marketer worth their salt will tell you that social media is essential. It&#8217;s not just a <em>tal vez<\/em> o un <em>si quieres<\/em>. Las redes sociales dominan el crecimiento en la mayor\u00eda de los sectores orientados al cliente. Todos sabemos lo importantes que son las plataformas sociales para la eficacia general del marketing.<\/p>\n\n\n\n<p>Mucha gente pasa por alto el poder de combinar ese marketing con una estrategia de venta social. El marketing en redes sociales y la venta social cubren todas las bases para hacer crecer tu negocio. <\/p>\n\n\n\n<p>El marketing social le proporcionar\u00e1 una fant\u00e1stica distribuci\u00f3n de contenidos, plataformas fiables a las que vender y una fidelidad a la marca inmejorable. <\/p>\n\n\n\n<p>Por otro lado, la venta social le ayudar\u00e1 a convertir a su p\u00fablico en clientes potenciales, a relacionarse activamente con clientes y compradores potenciales y a eliminar las t\u00e1cticas de venta fr\u00eda.\u00a0<\/p>\n\n\n\n<p>Social media as a whole will become second nature once you&#8217;ve put enough work into it. Adding structured social media marketing and selling plans will increase your visibility, build life-long fans, and encourage the all-mighty free marketing tool: word of mouth.<\/p>\n\n\n\n<p>Thankfully, you don&#8217;t need to be an expert to take advantage of the many benefits of social media. This post outlines why and how you should combine social media marketing and social selling to grow your audience and gives you a few great tactics social sellers use to do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Selling_and_Social_Media_Marketing\"><\/span><strong>\u00bfQu\u00e9 son la venta social y el marketing en redes sociales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1180819314-1024x556.jpg\" alt=\"\" class=\"wp-image-26050\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1180819314-1024x556.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1180819314-300x163.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1180819314-768x417.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1180819314-1536x835.jpg 1536w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1180819314-2048x1113.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hootsuite define la venta social como&nbsp;<em>the art of using social media to find, connect with, understand, and nurture sales prospects. It&#8217;s the modern way to develop meaningful relationships with potential customers so you&#8217;re the first person or brand a prospect thinks of when they&#8217;re ready to buy.<\/em><\/p>\n\n\n\n<p>Social selling is not the same as social media marketing, but you&#8217;ll use many of the same tactics to grow. We&#8217;ll cover a little of both here. <\/p>\n\n\n\n<p>La venta social consiste en utilizar las redes sociales para escuchar, interactuar y establecer una relaci\u00f3n con los clientes potenciales. Convierte las ventas en fr\u00edo en ventas en caliente y crea un embudo de ventas fiable que sigue dando de s\u00ed.<\/p>\n\n\n\n<p>Buffer describe el marketing en redes sociales como<em>&nbsp;el uso de plataformas de medios sociales para conectar con su p\u00fablico con el fin de construir su marca, aumentar las ventas y dirigir el tr\u00e1fico del sitio web. Esto implica publicar contenidos de calidad en los perfiles de las redes sociales, escuchar a los seguidores e interactuar con ellos, analizar los resultados y publicar anuncios en las redes sociales.<\/em><\/p>\n\n\n\n<p>Social media marketing is creating content to push out on social media. It&#8217;s the videos you make for YouTube, the downloads you put out on Facebook, and more. It&#8217;s the part where you talk to your audience, encourage them to stick with you, and comment, comment, comment.<\/p>\n\n\n\n<p>As an affiliate marketer, you&#8217;re probably wearing many hats, and it can quickly become overwhelming. But you don&#8217;t need a marketing and sales team to grow your audience. You can combine social selling and social media marketing to become an effective affiliate marketer.\u00a0<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Grow_an_Audience\"><\/span>\u00bfPor qu\u00e9 debe aumentar su audiencia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1176080337-1024x656.jpg\" alt=\"\" class=\"wp-image-26053\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1176080337-1024x656.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1176080337-300x192.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1176080337-768x492.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1176080337-1536x984.jpg 1536w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1176080337-2048x1312.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La palabra&nbsp;<em>audiencia&nbsp;<\/em>significa algo diferente para la venta social. En el marketing de afiliaci\u00f3n, tu audiencia est\u00e1 formada por clientes potenciales, y aumentar tu audiencia te dar\u00e1 m\u00e1s oportunidades de conversi\u00f3n.<\/p>\n\n\n\n<p>It&#8217;s that simple. Grow your audience because audience = leads. The platforms that you bolster will drive sales. Your platforms will also build trust, increase your credibility, and can potentially establish you as a thought leader (and all of those things will boost your sales).\u00a0<\/p>\n\n\n\n<p>Las ventajas de la venta y el marketing sociales se reducen a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Crecimiento de la audiencia<\/li><li>Audiencia = conversiones potenciales<\/li><li>Aumento del boca a boca<\/li><li>El contenido es su herramienta de marketing m\u00e1s eficaz<\/li><li>Las redes sociales son la forma m\u00e1s f\u00e1cil de difundir contenidos<\/li><\/ul>\n\n\n\n<p>Esto nos lleva a una pregunta importante: \u00bfC\u00f3mo se consigue una audiencia?<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Grow_an_Audience_With_Social_Media\"><\/span>\u00bfC\u00f3mo aumentar la audiencia en las redes sociales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-913476298-1024x683.jpg\" alt=\"\" class=\"wp-image-26052\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-913476298-1024x683.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-913476298-300x200.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-913476298-768x512.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-913476298-1536x1024.jpg 1536w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-913476298-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si quieres aumentar el p\u00fablico al que puedes vender, tienes que combinar la venta social y las t\u00e1cticas de marketing en redes sociales.&nbsp;<\/p>\n\n\n\n<p>This requires a bit of organization. And when you&#8217;re trying to gain momentum, it can help to figure out a few things first:<\/p>\n\n\n\n<p><strong>\u00bfAd\u00f3nde perteneces?<\/strong><\/p>\n\n\n\n<p>Una forma mejor de plantear esta pregunta es, <em>\u00bfd\u00f3nde est\u00e1n sus clientes?<\/em><\/p>\n\n\n\n<p>There&#8217;s a common mistake when it comes to social selling and social media marketing. Many people over-extend themselves, jumping onto as many platforms as possible to spread the net as far as they can. <\/p>\n\n\n\n<p>Aunque tiene sentido aparecer donde est\u00e1 la gente, hay que pensar de forma realista cu\u00e1l es el lugar de su empresa en el panorama de las redes sociales.\u00a0<\/p>\n\n\n\n<p>For instance, most B2B businesses will want to be on LinkedIn. If your affiliate programs are typically B2B centered, LinkedIn is the place to nurture and grow an audience of leads. If your affiliate programs include products based on location, you&#8217;re going to look for something that encourages more local growth.&nbsp;<\/p>\n\n\n\n<p>Puede averiguar d\u00f3nde se nutre mejor su audiencia estudiando sus programas de afiliaci\u00f3n, las audiencias que atraen ellos mismos y cualquier audiencia similar.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branding_is_Your_Best_Friend\"><\/span><strong>La marca es su mejor amiga<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1137863902-1024x683.jpg\" alt=\"\" class=\"wp-image-26054\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1137863902-1024x683.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1137863902-300x200.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1137863902-768x512.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1137863902-1536x1024.jpg 1536w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1137863902-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Todos debemos comprender la importancia de la marca. Somos directores generales de nuestras propias empresas: Me Inc. Para estar en el negocio hoy en d\u00eda, nuestro trabajo m\u00e1s importante es ser el jefe de marketing de la marca llamada T\u00fa.\u00a0<\/em>- Tom Peters<\/p>\n\n\n\n<p>Tus esfuerzos en las redes sociales deben ser personales. Pon tu nombre y tu cara en todas las publicaciones que puedas. Pon los colores de tu marca en todos los documentos, gu\u00edas y v\u00eddeos que crees. <\/p>\n\n\n\n<p>Aseg\u00farese de que el nombre de su empresa, o el suyo propio si lo utiliza, se vea y se oiga en todo lo que publique. Mant\u00e9n la coherencia de tu marca en todos tus contenidos y publicaciones en redes sociales.\u00a0<\/p>\n\n\n\n<p>Even your tone and the way you deliver messaging is part of your branding. Your branding is your advertisement. It&#8217;s the way you build comfort with your audience. It&#8217;s the most critical aspect of staying top-of-mind, and you lose momentum whenever you forget to incorporate it.\u00a0<\/p>\n\n\n\n<p>Your branding is your logo, name, colors, fonts, and everything that makes up your business&#8217;s personality. Run a tight ship!<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Credible\"><\/span><strong>Sea cre\u00edble<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-637954680-1024x683.jpg\" alt=\"\" class=\"wp-image-26055\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-637954680-1024x683.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-637954680-300x200.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-637954680-768x513.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-637954680.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here&#8217;s another quote you should know:<\/p>\n\n\n\n<p><em>Una afirmaci\u00f3n es persuasiva y cre\u00edble porque es directamente evidente o porque parece demostrarse a partir de otras afirmaciones que lo son.\u00a0<\/em><\/p>\n\n\n\n<p>- <em>Arist\u00f3teles<\/em><\/p>\n\n\n\n<p>You don&#8217;t need to be a philosopher to apply this to every aspect of your life. Make a rule for yourself with social selling:&nbsp;<em>don&#8217;t talk about what you don&#8217;t know.&nbsp;<\/em>Potential buyers won&#8217;t forgive you for missteps. Follow everything you say with proof, and know your products and services inside and out.<\/p>\n\n\n\n<p>Este es un aspecto tan esencial de su venta social que queremos dejarle con una cita m\u00e1s:&nbsp;<\/p>\n\n\n\n<p><em>Credibility is a leader&#8217;s currency. With it, he or she is solvent; without it, he or she is bankrupt.\u00a0<\/em>- <em>John C. Maxwell<\/em><\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Track_of_Your_Progress\"><\/span><strong>Controle sus progresos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"846\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-472045198-1024x846.jpg\" alt=\"\" class=\"wp-image-26056\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-472045198-1024x846.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-472045198-300x248.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-472045198-768x634.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-472045198.jpg 1127w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Analytics data gives you invaluable insights into what is and isn&#8217;t working on social media, and you should consider it heavily as you plan your next moves.&nbsp;<\/p>\n\n\n\n<p>La mayor\u00eda de las plataformas sociales ofrecen datos anal\u00edticos mensuales, lo que te da una referencia \u00fatil de lo que funciona bien y lo que hay que ajustar. F\u00edjate en las cifras de ventas, el porcentaje de clics y las visitas al sitio web, y comprueba si tu enfoque actual en las redes sociales est\u00e1 calando entre tu p\u00fablico.\u00a0<\/p>\n\n\n\n<p>Tracking conversions and link clicks is essential for affiliate marketers in general. You want to show success and that you&#8217;re worth working with to potential affiliate partners. Compiling this information helps bolster your social proof.<\/p>\n\n\n\n<p>Esta informaci\u00f3n es in\u00fatil si no se fijan objetivos. Organ\u00edcese y determine lo que quiere conseguir con sus campa\u00f1as sociales. Algunas ideas de objetivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seguimientos, \"me gusta\" y mayor participaci\u00f3n<\/li><li>Clics en p\u00e1ginas de destino o en su sitio web<\/li><li>Descargas<\/li><li>Vincule los clics a socios afiliados<\/li><li>Ventas y conversiones reales (el objetivo final)\u00a0<\/li><\/ul>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Listen_and_Engage\"><\/span><strong>Escuchar y participar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1138362087-1024x683.jpg\" alt=\"\" class=\"wp-image-26051\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1138362087-1024x683.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1138362087-300x200.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1138362087-768x512.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1138362087-1536x1024.jpg 1536w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1138362087-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>If people like you they will listen to you, but if they trust you, they&#8217;ll do business with you.<\/em>&nbsp;- Zig Ziglar<\/p>\n\n\n\n<p>What&#8217;s the best way to build trust and deliver what the customer wants?&nbsp;<em>ESCUCHAR<\/em>!<\/p>\n\n\n\n<p>Expert social sellers use social listening tactics to figure out what customers want, like, and don&#8217;t like. You can use this information in a variety of ways. <\/p>\n\n\n\n<p>La escucha social le permitir\u00e1 conocer en profundidad la opini\u00f3n de sus seguidores sobre su marca y sus productos o servicios afiliados, sobre la forma en que ofrece valor y sobre usted en su conjunto. Te proporciona informaci\u00f3n que puede cambiar el rumbo de tus contenidos y ofertas.<\/p>\n\n\n\n<p>Hay muchas formas de encontrar esta informaci\u00f3n. Por ejemplo, un servicio como Hootsuite puede encontrar cualquier menci\u00f3n de una palabra clave. Te permite entrar y ayudar a la gente con preguntas relevantes. Es una forma estupenda de destacar como l\u00edder en el sector que elijas.<\/p>\n\n\n\n<p>Hootsuite tiene una gran gu\u00eda sobre&nbsp;<a target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" rel=\"noreferrer noopener\">escucha social y c\u00f3mo hacerlo bien<\/a>.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Algorithms\"><\/span>Entender los algoritmos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1164885370-1024x683.jpg\" alt=\"\" class=\"wp-image-26057\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1164885370-1024x683.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1164885370-300x200.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1164885370-768x512.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1164885370-1536x1025.jpg 1536w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1164885370-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Social media platforms are businesses, and like most businesses, they want to solve their customer&#8217;s problems. And for social platforms, that typically means using algorithms to show the content users most likely want to see on social feeds. It&#8217;s a controversial way to improve feeds (many people aren&#8217;t happy with the results), but it&#8217;s what we have to work with as users and business owners.<\/p>\n\n\n\n<p>Trabajar con algoritmos es probablemente la parte m\u00e1s tediosa (pero necesaria) de la venta y el marketing social. Los algoritmos dirigen nuestras vidas como usuarios de las redes sociales y, hasta que las cosas cambien, tenemos que planificar en torno a ellos para que cualquier aspecto de la venta social funcione con eficacia.\u00a0<\/p>\n\n\n\n<p>Different algorithms will have different best practices. A few key things you&#8217;ll want to familiarize yourself with:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Las mejores horas para publicar (para plataformas espec\u00edficas)<\/li><li>Hashtags populares y pr\u00e1cticas de etiquetado (Instagram, Facebook, Twitter)<\/li><li>Longitud ideal de los mensajes (LinkedIn)<\/li><li>La coherencia es SIEMPRE un factor importante<\/li><\/ul>\n\n\n\n<p>Algunas cosas a tener en cuenta para las mejores plataformas:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Twitter\"><\/span><strong>Twitter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Depende en gran medida de los retweets, favoritos y retweets de comentarios<\/li><li>La coherencia es importante<\/li><li>Publicar informaci\u00f3n pertinente y oportuna<\/li><li>Utiliza hashtags de tendencia S\u00d3LO si se ajustan a tu marca<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong>Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>El compromiso previo es importante (si un usuario ha comentado o interactuado con tu p\u00e1gina)<\/li><li>Do not post fake or misleading information (you shouldn&#8217;t do this anyway!)<\/li><li>Publicar v\u00eddeos m\u00e1s largos<\/li><li>Utiliza los Grupos de Facebook para fomentar una audiencia\u00a0<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><strong>Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Puedes utilizar hasta 30 hashtags. Instagram est\u00e1 fuertemente impulsado por los hashtags, y debes utilizar tantos hashtags populares y de nicho como sea posible. Intenta colocarlos al final de la publicaci\u00f3n en lugar de intercalarlos en el texto, para que el contenido sea visualmente agradable.<\/li><li>Instagram es un sitio visual.\u00a0<\/li><li>Utiliza la opci\u00f3n de Instagram para publicar simult\u00e1neamente en Facebook. Esto funciona en tus historias de Instagram y aumenta la participaci\u00f3n general en ambas plataformas.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><strong>LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Trate de no incluir el enlace directamente en la entrada: h\u00e1galo en los comentarios. Si utilizas un enlace en la propia entrada, escr\u00edbelo siempre.\u00a0<\/li><li>El contenido de v\u00eddeo es popular, pero la narraci\u00f3n org\u00e1nica es importante en LinkedIn. S\u00e9 aut\u00e9ntico.<\/li><li>Comments are essential for the LinkedIn algorithm. Shares aren&#8217;t as crucial.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sprout Social tiene un gran desglose de&nbsp;<a target=\"_blank\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-algorithms\/\" rel=\"noreferrer noopener\">qu\u00e9 son los algoritmos y c\u00f3mo vencerlos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"With_Personality_Please\"><\/span>Con personalidad, por favor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1212738880-1024x554.jpg\" alt=\"\" class=\"wp-image-26058\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1212738880-1024x554.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1212738880-300x162.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1212738880-768x416.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1212738880-1536x832.jpg 1536w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2020\/07\/iStock-1212738880-2048x1109.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfLa guinda de todos estos pasos? Muestra a tus lectores, espectadores y audiencia tu personalidad. Esto es especialmente importante cuando se trata de la venta social.&nbsp;<\/p>\n\n\n\n<p>You can do this in many ways, but most people just want to know that you are human. They want to know that you care about the things you say, that you&#8217;re knowledgable, and that you have values. Pay attention and always approach potential clients with knowledge and insight that they value.<\/p>\n\n\n\n<p><strong>En conclusi\u00f3n<\/strong><\/p>\n\n\n\n<p>Recuerda, para convertirte en un experto en venta social, debes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Averigua qu\u00e9 plataformas sociales te funcionan<\/li><li>Utilice una marca coherente<\/li><li>Ser cre\u00edble<\/li><li>Escuchar y participar<\/li><li>Comprender los algoritmos<\/li><li>Utiliza tu personalidad<\/li><\/ul>\n\n\n\n<p>El marketing en redes sociales y la venta social son t\u00e1cticas tan antiguas como las propias redes sociales. Con la mentalidad adecuada y mucho trabajo duro, puedes conseguir una audiencia de clientes potenciales que valoren y conf\u00eden en tu informaci\u00f3n.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Do you have any social media techniques you&#8217;d like to share? Let us know in the comments!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfY si te dijera que los vendedores afiliados tienen a su disposici\u00f3n una s\u00f3lida herramienta de marketing y ventas, y es algo que utilizas todos los d\u00edas? Lo ha adivinado: las redes sociales. Cualquier vendedor afiliado que se precie le dir\u00e1 que las redes sociales son esenciales. No es s\u00f3lo un tal vez o<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\">Seguir leyendo<\/a><\/p>","protected":false},"author":4460,"featured_media":26059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[298,297],"class_list":["post-26049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-increasing-sales","tag-content-marketing","tag-social-media"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts\/26049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/users\/4460"}],"replies":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/comments?post=26049"}],"version-history":[{"count":0,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts\/26049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/media\/26059"}],"wp:attachment":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/media?parent=26049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/categories?post=26049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/tags?post=26049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}