{"id":4557,"date":"2017-06-15T17:00:22","date_gmt":"2017-06-15T07:00:22","guid":{"rendered":"https:\/\/thirstyaff.wpengine.com\/?p=4557"},"modified":"2017-12-20T12:43:57","modified_gmt":"2017-12-20T02:43:57","slug":"selling-rather-helping-customer-centricity-can-boost-affiliate-earnings","status":"publish","type":"post","link":"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings","title":{"rendered":"\u00bfEst\u00e1 vendiendo en lugar de ayudando? C\u00f3mo centrarse en el cliente puede aumentar sus ganancias como afiliado"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e21c264232d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #38ad9c;color:#38ad9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #38ad9c;color:#38ad9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e21c264232d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#How_Can_Customer-Centricity_Boost_Your_Earnings\" >\u00bfC\u00f3mo puede aumentar sus ingresos si se centra en el cliente?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#Loyal_Customers_Are_The_Best_Customers\" >Los clientes fieles son los mejores clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#Loyal_Customers_Bring_More_Customers\" >Los clientes fieles traen m\u00e1s clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#How_Does_Affiliate_Marketing_Become_Customer-Centric\" >\u00bfC\u00f3mo puede el marketing de afiliaci\u00f3n centrarse en el cliente?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#Improve_Customer_Loyalty\" >Mejorar la fidelidad de los clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#Get_Personal_With_Your_Customers\" >Personalice su relaci\u00f3n con los clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#Be_Efficient\" >Sea eficiente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\/#Be_Flexible\" >Sea flexible<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4572\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/bag-15841_1280-1024x682.jpg\" alt=\"marketing de afiliaci\u00f3n centrado en el cliente Ganancias de afiliaci\u00f3n\" width=\"750\" height=\"500\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/bag-15841_1280-1024x682.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/bag-15841_1280-300x200.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/bag-15841_1280-768x512.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/bag-15841_1280.jpg 1280w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>En el mundo empresarial existen muchas estrategias que puede utilizar para comercializar sus productos entre los consumidores y conseguir ventas. En los \u00faltimos tiempos, estas estrategias de marketing tradicionales orientadas a las empresas se est\u00e1n dejando de lado en favor de otra estrategia de marketing conocida como estrategia de marketing centrada en el cliente.<\/p>\n<p>En pocas palabras, una estrategia de marketing centrada en el cliente conduce a m\u00e9todos de marketing que hacen balance de los productos que m\u00e1s compran los clientes y, a continuaci\u00f3n, crean y renombran estos productos o servicios en torno a las necesidades de los clientes. La estrategia centrada en el cliente sostiene que los clientes satisfechos y contentos son los mejores clientes, as\u00ed que \u00bfpor qu\u00e9 no seguir creando y mejorando sus productos y servicios favoritos para que est\u00e9n m\u00e1s contentos y sean m\u00e1s fieles?<\/p>\n<p>Los vendedores afiliados, tanto comerciantes como editores, deben comprender que una estrategia de marketing centrada en el cliente es beneficiosa para aumentar sus ingresos. Los clientes son la base de un negocio. Sin clientes, su negocio puede desaparecer. Con un enfoque del marketing de afiliaci\u00f3n centrado en el cliente, los comerciantes y editores podr\u00edan ver un gran aumento de las impresiones, los clics y los beneficios.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_Customer-Centricity_Boost_Your_Earnings\"><\/span>\u00bfC\u00f3mo puede aumentar sus ingresos si se centra en el cliente?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Loyal_Customers_Are_The_Best_Customers\"><\/span>Los clientes fieles son los mejores clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When customers are loyal to you, they tend to stick with you. They won&#8217;t take their patronage anywhere else unless they have been truly and properly convinced to switch affiliate marketers. Loyal customers with high click-throughs, the most site visits, the highest number of conversions with the largest amount of money spent, means more money in the affiliate bank account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loyal_Customers_Bring_More_Customers\"><\/span>Los clientes fieles traen m\u00e1s clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El boca a boca es una poderosa herramienta para difundir informaci\u00f3n, tanto si quieres que esa informaci\u00f3n est\u00e9 ah\u00ed fuera como si no. Tal vez usted escriba el contenido m\u00e1s \u00fatil en su sitio web o blog de afiliado: tal vez usted y el comerciante, sean muy educados y pacientes con los clientes y quieran escucharlos antes de hacer preguntas y sugerencias. Estos clientes difundir\u00e1n esta noticia a los dem\u00e1s, y pronto su base de clientes aumentar\u00e1 por lo bien que trata a las personas que hacen negocios con usted. Como vendedor afiliado, una de las principales formas de obtener beneficios en el marketing de afiliaci\u00f3n es dirigir el tr\u00e1fico. Debido a su excelente servicio al cliente, el tr\u00e1fico se dirige hacia usted, y m\u00e1s tr\u00e1fico significa m\u00e1s CTR, lo que a su vez significa m\u00e1s ingresos.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4559\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/coffee-2242212_960_720-300x200.jpg\" alt=\"Ganancias de los afiliados\" width=\"750\" height=\"500\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/coffee-2242212_960_720-300x200.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/coffee-2242212_960_720-768x512.jpg 768w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/04\/coffee-2242212_960_720.jpg 960w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Affiliate_Marketing_Become_Customer-Centric\"><\/span>\u00bfC\u00f3mo puede el marketing de afiliaci\u00f3n centrarse en el cliente?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an affiliate or publisher, your customers technically belong to the merchant whose product you promote, but how you treat these customers (although they aren&#8217;t yours) matters just as much. For merchants, how they treat their customers also affects the business of their publishers: if their customer service is terrible, the affiliates lose a lot of traffic, thus losing you and the merchant, some business. But being good to customers and attuned to what they need will ensure customer loyalty and greater returns and commissions for affiliate marketers. Look at the links that they click to most for products, look at the customers with high conversion rates, and set your product promotions to leverage on those data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Customer_Loyalty\"><\/span>Mejorar la fidelidad de los clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aseg\u00farese de que hace todo lo posible por fidelizar a su clientela actual. Los comerciantes deben asegurarse de que su servicio de atenci\u00f3n al cliente es estelar y ser complacientes con sus clientes. Aseg\u00farese de que sus m\u00e9todos de pago son diversos y flexibles, sin obligar a todos los clientes a pagar mediante un \u00fanico m\u00e9todo de pago. Aseg\u00farese de que sus m\u00e9todos de pago sean accesibles para un gran porcentaje de sus clientes. Las tarjetas PayPal, MasterCard y Visa son buenos m\u00e9todos de pago con los que muchos clientes podr\u00e1n pagar. Aseg\u00farese tambi\u00e9n de que sus m\u00e9todos de entrega son variados y comunique a los clientes cu\u00e1ndo pueden esperar sus compras, si no en la fecha exacta, en un intervalo de tiempo concreto. Si va a haber retrasos en las entregas, informe a los clientes.<\/p>\n<p>Los afiliados tambi\u00e9n deben esforzarse por fidelizar a sus clientes ofreciendo descuentos en los enlaces a sus mejores clientes e inform\u00e1ndoles de las rebajas y las ofertas por tiempo limitado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Personal_With_Your_Customers\"><\/span>Personalice su relaci\u00f3n con los clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do not stay strictly professional with your customers: get personal with them as well. Don&#8217;t just send promotional emails to your mailing list: send emails commemorating their birthdays as well. Inquire after their health, ask about vacation plans, celebrate anniversaries by giving them huge discounts, etc. Get to know them, and let them feel appreciated as people, not just the other end of business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Efficient\"><\/span>Sea eficiente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aseg\u00farese de cubrir todos los \u00e1ngulos necesarios a la hora de promocionar su producto entre los clientes. Invierta en los canales y campa\u00f1as de promoci\u00f3n adecuados, asegur\u00e1ndose de que se dirigen espec\u00edficamente a su p\u00fablico objetivo. Esto significa que debe saber qui\u00e9n es su p\u00fablico objetivo y promocionar sus productos pensando en \u00e9l.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Flexible\"><\/span>Sea flexible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers&#8217; preferences always change. Change your products and services to suit those changes as well. A business that isn&#8217;t flexible doesn&#8217;t have what it takes to stay in business. Affiliate marketing has to be flexible and agile, so as to suit customers&#8217; preferences. To know how to change to fit what your customers need, one should always keep an eye on the markets, checking the gravity of products at certain periods. A product or service with high gravity shows that that product or service is in demand, and a product with low gravity shows that the product is in low demand.<\/p>\n<p>As an affiliate marketer, you should monitor the impressions of your links, and click-through rates as well: these can show you what products customers are really interested in, and what they aren&#8217;t particularly thrilled about.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En el mundo empresarial existen muchas estrategias que puede utilizar para comercializar sus productos entre los consumidores y conseguir ventas. En los \u00faltimos tiempos, estas estrategias de marketing tradicionales orientadas a las empresas se est\u00e1n dejando de lado en favor de otra estrategia de marketing conocida como estrategia de marketing centrada en el cliente. En pocas palabras, una estrategia de marketing centrada en el cliente conduce a<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\">Seguir leyendo<\/a><\/p>","protected":false},"author":1813,"featured_media":4559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-increasing-sales"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts\/4557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/users\/1813"}],"replies":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/comments?post=4557"}],"version-history":[{"count":0,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts\/4557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/media\/4559"}],"wp:attachment":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/media?parent=4557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/categories?post=4557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/tags?post=4557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}