{"id":4693,"date":"2017-08-15T17:00:08","date_gmt":"2017-08-15T07:00:08","guid":{"rendered":"https:\/\/thirstyaff.wpengine.com\/?p=4693"},"modified":"2017-12-19T16:10:57","modified_gmt":"2017-12-19T06:10:57","slug":"telling-story-can-guarantee-affiliate-sales","status":"publish","type":"post","link":"https:\/\/thirstyaffiliates.com\/es\/blog\/telling-story-can-guarantee-affiliate-sales\/","title":{"rendered":"C\u00f3mo contar su historia puede garantizar las ventas a los afiliados"},"content":{"rendered":"<p><a href=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/pexels-photo-87322.jpeg\"><img decoding=\"async\" class=\"alignnone wp-image-4648 size-full\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/pexels-photo-87322-e1505192576666.jpeg\" alt=\"Ventas de afiliados\" width=\"940\" height=\"500\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/pexels-photo-87322-e1505192576666.jpeg 940w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/pexels-photo-87322-e1505192576666-300x160.jpeg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/pexels-photo-87322-e1505192576666-768x409.jpeg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/a><\/p>\n<p>El principal objetivo de cualquier vendedor afiliado es generar ventas y obtener ingresos. Sin embargo, para obtener beneficios, debe promocionar su producto de forma que atraiga tr\u00e1fico y genere conversiones. Hay muchas formas de dar a conocer los productos para que los clientes los vean y los compren, y para ello hay que hacer un par de cosas, como:<\/p>\n<ol>\n<li>Conozca bien a su p\u00fablico y promocione productos que sabe que le resultar\u00e1n beneficiosos.<\/li>\n<li>Ofrecer grandes descuentos y bonificaciones extra en productos en d\u00edas especiales como Semana Santa, Navidad, San Valent\u00edn, Black Friday y Cyber Monday.<\/li>\n<li>Aseg\u00farate de escribir contenidos relevantes y de calidad<\/li>\n<\/ol>\n<p>Todas estas son formas de asegurarse de obtener ventas de afiliados, pero hay otra forma de garantizar las ventas de afiliados que parece eludir a muchos vendedores afiliados: <strong>cuente a sus clientes su historia.<\/strong><\/p>\n<h2>Las historias son diferentes de las rese\u00f1as de productos<\/h2>\n<p>Una rese\u00f1a sobre un producto es una aprobaci\u00f3n bastante impersonal de un producto o servicio. S\u00ed, puede que hayas utilizado el producto y conozcas todas sus ventajas y desventajas, pero escribir eso como rese\u00f1a puede que no te consiga tantas ventas como deseas.<\/p>\n<p>Hoy en d\u00eda, los clientes ni siquiera se f\u00edan de las rese\u00f1as de los productos porque, debido a la experiencia, se han dado cuenta de que la mitad de las veces el producto no es como se describe en el sitio web o blog del afiliado.<\/p>\n<p>En lugar de escribir una rese\u00f1a del producto, deber\u00edas escribir una historia. Narra la raz\u00f3n por la que utilizaste el producto y c\u00f3mo te funcion\u00f3 o no, y s\u00e9 sincero con tus conclusiones.<\/p>\n<h2>C\u00f3mo generar ventas de afiliaci\u00f3n contando tu historia<\/h2>\n<p>Los clientes son cada d\u00eda m\u00e1s perspicaces y selectivos. Se acabaron los d\u00edas en los que alguien hac\u00eda clic en el enlace de un producto o servicio porque le dec\u00edas \u2018esto puede hacer lo que t\u00fa quieras\u2019.<\/p>\n<p>Ahora, los clientes son m\u00e1s exigentes. Necesitan saber m\u00e1s que el <a href=\"https:\/\/thirstyaffiliates.com\/es\/affiliate-guides\/affiliate-guide-write-post-comparing-two-products\/\">descripci\u00f3n del producto<\/a>Necesitan saber que el producto funciona de verdad. Dar un testimonio o contar de forma cre\u00edble c\u00f3mo le ha funcionado un determinado producto hace que los clientes conf\u00eden m\u00e1s en usted. Y cuando los clientes conf\u00edan en ti, consigues m\u00e1s ventas. Pero, \u00bfc\u00f3mo conseguir estas historias para contarlas?<\/p>\n<p><strong>Utilizar el producto<\/strong><br \/>\nAntes de sentarte a contar c\u00f3mo sufriste un bloqueo de escritor y una aplicaci\u00f3n concreta te ayud\u00f3 a superarlo, utiliza esa aplicaci\u00f3n. Esta es una regla importante del marketing de afiliaci\u00f3n. No s\u00f3lo miras por ti, sino tambi\u00e9n por tus clientes.<\/p>\n<p>Al probar el producto o servicio, est\u00e1 determinando si ser\u00eda \u00fatil para sus clientes o no. Al utilizar el producto, conocer\u00e1 todas sus ventajas y desventajas, y tendr\u00e1 una opini\u00f3n honesta e imparcial del producto para comunic\u00e1rsela a sus clientes.<\/p>\n<p><strong>Aproveche al m\u00e1ximo el producto<\/strong><br \/>\nDebe utilizar el producto en todo su potencial. Aseg\u00farese de que conoce todo lo que el producto puede y no puede hacer. As\u00ed conocer\u00e1s a fondo el producto y tendr\u00e1s m\u00e1s material para crear el contenido que necesitas para hablar de \u00e9l a tus clientes.<\/p>\n<p><strong>No dar informaci\u00f3n falsa<\/strong><br \/>\nAlgo que algunos vendedores afiliados no saben es que la honestidad es rentable. Las rese\u00f1as exageradas de un producto, o adornar una historia para poner su producto o servicio en una mejor luz, podr\u00eda volverse en su contra. Escriba honestamente sobre lo que descubri\u00f3 sobre ese producto y deje el resto a la discreci\u00f3n de sus clientes. As\u00ed es m\u00e1s probable que le compren.<\/p>\n<p>Al detallar su experiencia con el producto, escriba de forma narrativa: en otras palabras, cuente una historia. No tiene por qu\u00e9 ser una historia emotiva y lacrim\u00f3gena, pero tampoco ins\u00edpida y cl\u00ednica.<\/p>\n<p>Cu\u00e9ntales c\u00f3mo te encontraste con un producto y decidiste probarlo, para qu\u00e9 sirve y c\u00f3mo te ha funcionado. Explique sus ventajas y desventajas, y no olvide decir cu\u00e1nto cuesta. Si ha utilizado productos o servicios similares m\u00e1s baratos o m\u00e1s caros, incorp\u00f3relos a su relato para dar a sus clientes m\u00e1s opciones entre las que elegir.<\/p>\n<p><strong>Deslumbre a su p\u00fablico con su historia<\/strong><br \/>\nDeje que su p\u00fablico se sienta identificado <a href=\"https:\/\/thirstyaffiliates.com\/es\/affiliate-guides\/7-pointers-writing-evergreen-affiliate-content-sells\/\">lo que ha escrito<\/a>. H\u00e1gales creer que ha escrito la pura verdad, y que realmente tienen posibilidades de beneficiarse comprando ese producto.<\/p>\n<p>A la gente le gusta especialmente cuando un vendedor afiliado cuenta una historia que se parece mucho a lo que ellos han vivido. Les da una sensaci\u00f3n de compa\u00f1erismo y les hace sentir que est\u00e1n haciendo negocios con un ser humano real, no con una interfaz de ordenador.<\/p>\n<p>Escribir tu historia honestamente y desde la experiencia est\u00e1 destinado a generarte ventas. Una de las formas de aumentar las ventas es escribir tu experiencia y, si los resultados son buenos, enviar un correo electr\u00f3nico con tu historia al comerciante o al fabricante. El comerciante puede compartir tu historia en las redes sociales tuiteando sobre ella e incluso enlazando a tu sitio web. De hecho, esto aumentar\u00e1 su credibilidad como vendedor afiliado, incrementar\u00e1 el tr\u00e1fico a su sitio web e impulsar\u00e1 sus ventas como afiliado.<\/p>\n<p>El boca a boca tambi\u00e9n jugar\u00e1 a su favor. Los clientes que hayan le\u00eddo sus historias y comprado su producto se lo contar\u00e1n a otros, lo que atraer\u00e1 m\u00e1s visitantes a su sitio web, que pueden convertirse en clientes de pago gracias a sus sinceras opiniones y recomendaciones.<\/p>","protected":false},"excerpt":{"rendered":"<p>The main objective of any affiliate marketer is to generate sales and bring in revenue. To make a profit, however, you need to promote your product in a way that will attract traffic and generate conversions. There are many ways of getting products out there for customers to see and to purchase, and to do&hellip;<\/p>","protected":false},"author":1813,"featured_media":4648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-increasing-sales"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The main objective of any affiliate marketer is to generate sales and bring in revenue. 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