{"id":8969,"date":"2018-06-20T22:37:33","date_gmt":"2018-06-20T12:37:33","guid":{"rendered":"https:\/\/thirstyaff.wpengine.com\/?p=8969"},"modified":"2020-07-30T07:03:40","modified_gmt":"2020-07-29T21:03:40","slug":"the-power-of-reciprocation-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/thirstyaffiliates.com\/es\/blog\/the-power-of-reciprocation-in-affiliate-marketing","title":{"rendered":"El poder de la reciprocidad en el marketing de afiliaci\u00f3n"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e85f936face\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #38ad9c;color:#38ad9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #38ad9c;color:#38ad9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e85f936face\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#What_Is_Reciprocation\" >Qu\u00e9 es la reciprocidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#How_Reciprocation_Works_In_An_Online_Setting\" >C\u00f3mo funciona la reciprocidad en Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#What_Kind_Of_Information_Should_You_Give_Your_Visitors\" >\u00bfQu\u00e9 tipo de informaci\u00f3n debe dar a sus visitantes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#When_Do_You_Receive\" >\u00bfCu\u00e1ndo se recibe?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#Recap\" >Recapitulemos<\/a><\/li><\/ul><\/nav><\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9001\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation.jpg\" alt=\"El poder de la reciprocidad\" width=\"814\" height=\"426\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation.jpg 814w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation-300x157.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation-768x402.jpg 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<p>Reciprocation is a very important concept in the world of marketing. That&#8217;s because understanding it and using it to your advantage can mean unlocking huge sales compared to not using it and getting lackluster results.<\/p>\n<p>Un gran libro que le\u00ed hace poco por recomendaci\u00f3n de <a href=\"https:\/\/thirstyaffiliates.com\/es\/case-studies-and-interviews\/affiliate-interview-charles-ngo-how-to-be-an-asian-james-bond\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charles Ngo<\/a> es\u00a0<a class=\"thirstylink\" title=\"CA$HVERTISING: C\u00f3mo utilizar m\u00e1s de 100 secretos de psicolog\u00eda publicitaria para ganar mucho dinero vendiendo cualquier cosa a cualquiera\" href=\"https:\/\/thirstyaffiliates.com\/recommends\/cashvertising\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em>Ca1TP16Publicidad<\/em> por Drew Whitman<\/a>.<\/p>\n<p>En \u00e9l, Whitman habla mucho de la intersecci\u00f3n entre publicidad y persuasi\u00f3n. Tanto es as\u00ed que dedica toda una secci\u00f3n a esbozar <a href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\" target=\"_blank\" rel=\"noopener noreferrer\">Robert Cialdini&#8217;s six principles of influence.<\/a><\/p>\n<p>Cialdini, if you&#8217;re not familiar, is considered by many to be the &#8220;godfather of influence.&#8221; He&#8217;s the author of <em>Cialdini&#8217;s Theory of Influence, <\/em>que es una colecci\u00f3n de seis principios (en realidad a\u00f1adi\u00f3 uno m\u00e1s en los \u00faltimos tiempos para convertirlo en siete) que describen c\u00f3mo se puede influir en las personas.<\/p>\n<p>I couldn&#8217;t help but relate the whole concept back to affiliate marketing and how influence can (and must) be used to make affiliate sales.<\/p>\n<p>While Whitman&#8217;s book concentrates mostly on advertising and how you can get better results from your ad spend, I think many of the things he talks about can be directly applied to affiliate marketing.<\/p>\n<p>Quiero centrarme en uno de los conceptos de los que habla Whitman, llamado <em>reciprocidad<\/em>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Reciprocation\"><\/span>Qu\u00e9 es la reciprocidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reciprocation is the first of Cialdini&#8217;s principles.<\/p>\n<p>Casi universalmente en todas las culturas, los seres humanos son entrenados desde una edad muy temprana para entender la reciprocidad. Recibir un regalo induce el sentimiento de querer dar algo a cambio. Sientes que debes devolver el favor.<\/p>\n<p>In affiliate marketing, unfortunately, you&#8217;re just the middleman, which can make that whole reciprocity thing a bit difficult.<\/p>\n<p>La clave para liberar el poder de la reciprocidad como afiliado es encontrar una forma de a\u00f1adir valor. Tienes que DAR para activar el principio de reciprocidad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Reciprocation_Works_In_An_Online_Setting\"><\/span>C\u00f3mo funciona la reciprocidad en Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como ya he dicho, dando es como se desencadena la reciprocidad.<\/p>\n<p>Many businesses do this by giving out freebies, gifts, and samples. I see it in action whenever I walk past our local Boost Juice (a popular juice chain here in Australia). They&#8217;re always standing out front giving away free sample cups of juice. You take some juice and feel like you should buy one because its polite.<\/p>\n<p>Tambi\u00e9n se ve en acci\u00f3n con los anuncios de cupones del supermercado local y las revistas con regalitos en la portada en el quiosco.<\/p>\n<p>Entonces, \u00bfc\u00f3mo puede usted, propietario de un sitio web afiliado, utilizarlo en un entorno en l\u00ednea?<\/p>\n<p>Well, you can&#8217;t really give out samples on your website, but you can give something else that is very desirable: <em>informaci\u00f3n.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Kind_Of_Information_Should_You_Give_Your_Visitors\"><\/span>\u00bfQu\u00e9 tipo de informaci\u00f3n debe dar a sus visitantes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Te recomiendo que prestes mucha atenci\u00f3n a dos cosas:<\/p>\n<ol>\n<li>Qui\u00e9n llega a su sitio (descr\u00edbalos por rango de edad, sexo, intereses, etc.)<\/li>\n<li>La intenci\u00f3n de los visitantes que llegan a su sitio web (\u00bfqu\u00e9 buscan en ese momento?)<\/li>\n<\/ol>\n<p>Analizando qui\u00e9nes son y cu\u00e1l es su intenci\u00f3n, puedes idear algo que puedan desear.<\/p>\n<p>Por ejemplo:<\/p>\n<ul>\n<li>If you&#8217;re attracting men wanting to grow an awesome beard to your site, give them a guide on the 21 essential beard care and maintenance products.<\/li>\n<li>If you&#8217;re attracting middle-aged women who are just starting to learn about yoga, give them a checklist of the 10 basic positions they need to master.<\/li>\n<li>If you&#8217;re attracting new parents looking for info on how to start feeding their baby solid food, give them a one-week meal plan prep guide.<\/li>\n<li>If you&#8217;re attracting busy parents looking for five-ingredient recipes, give them a checklist of the top seasonal recipes they can make in 15 minutes or less.<\/li>\n<\/ul>\n<p>As you can see, it&#8217;s all about identifying who you&#8217;re serving and giving them something that matches their intent. The best kind of information to give your visitors is the stuff they&#8217;re immediately interested in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_Do_You_Receive\"><\/span>\u00bfCu\u00e1ndo se recibe?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando facilites informaci\u00f3n a tus visitantes, debes asegurarte de hacer una cosa muy importante.<\/p>\n<p><em>Permita el acceso s\u00f3lo despu\u00e9s de que le den su direcci\u00f3n de correo electr\u00f3nico.<\/em><\/p>\n<p>Para ello, utilice una herramienta de opt-in como <a class=\"thirstylink\" rel=\"nofollow noindex\" target=\"_blank\" title=\"OptinMonster\" href=\"https:\/\/thirstyaffiliates.com\/es\/recommends\/optinmonster\" data-shortcode=\"true\">OptinMonster<\/a>.<\/p>\n<p>By doing this, you have their permission to contact them again, and that&#8217;s where the relationship starts.<\/p>\n<p>Now you know who you are talking to, you know their desires (based on who they are and what their intent is), and you can keep talking to them and warming them up so they&#8217;ll be more receptive to your affiliate offers in the future.<\/p>\n<p>Te sugiero que utilices una secuencia de correos electr\u00f3nicos (llamada campa\u00f1a de autorespuesta) para mantenerte en contacto con estas personas. Herramientas como <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Goteo<\/a> hazlo f\u00e1cil.<\/p>\n<p>Una campa\u00f1a de autorespuesta le permitir\u00e1 escribir una serie de correos electr\u00f3nicos que se enviar\u00e1n a estos visitantes que han optado por recibir su informaci\u00f3n a lo largo del tiempo, convirti\u00e9ndole en una cara familiar para ellos.<\/p>\n<p>Now the visitor has received your information, and you&#8217;ve warmed them up by making contact a few times. You&#8217;re now in a prime position to send them an affiliate offer. Frame it as a recommendation, and you&#8217;ll be seeing sales in no time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recap\"><\/span>Recapitulemos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recapitulando:<\/p>\n<ol>\n<li>La reciprocidad es el acto de dar para recibir algo.<\/li>\n<li>You can use Cialdini&#8217;s principle of reciprocity on your affiliate site<\/li>\n<li>La informaci\u00f3n es la mejor manera de DAR en un entorno en l\u00ednea<\/li>\n<li>Consigue su correo electr\u00f3nico a cambio de la informaci\u00f3n<\/li>\n<li>Calienta al cliente potencial envi\u00e1ndole una serie de correos electr\u00f3nicos en una secuencia de campa\u00f1a de autorespuesta<\/li>\n<li>Ha llegado el momento de enviar su oferta de afiliaci\u00f3n y enmarcarla como una recomendaci\u00f3n personal para conseguir el m\u00e1ximo efecto.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>La reciprocidad es un concepto muy importante en el mundo del marketing. Y es que entenderlo y utilizarlo a tu favor puede significar desbloquear enormes ventas en comparaci\u00f3n con no utilizarlo y obtener resultados mediocres. Un gran libro que le\u00ed hace poco por recomendaci\u00f3n de Charles Ngo es Ca$hvertising de<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/thirstyaffiliates.com\/es\/blog\/the-power-of-reciprocation-in-affiliate-marketing\">Seguir leyendo<\/a><\/p>","protected":false},"author":1,"featured_media":9001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[270,251],"tags":[],"class_list":["post-8969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-101","category-optimizing-results"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts\/8969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/comments?post=8969"}],"version-history":[{"count":0,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/posts\/8969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/media\/9001"}],"wp:attachment":[{"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/media?parent=8969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/categories?post=8969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/es\/wp-json\/wp\/v2\/tags?post=8969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}