Many myths surround the business of affiliate marketing. Some are good, some are bad, but generally, they give off a larger-than-life vibe of the world of affiliate marketing. Many people think it is a get-rich-quick scheme, while others think that it is a scam. Neither of them is totally wrong, but neither are they totally right.
Affiliate marketing is a type of marketing strategy where the merchant, who owns the products and services, hires a publisher, someone who has a site or a blog dedicated to a particular niche. The merchant gives the number publisher certain links with special codes, which the merchant uses to track the number if clicks that particular publisher gets. The publisher posts these links on their website or blog, and they also create some content surrounding the product they are promoting. This content could be reviews, in-depth articles, or Q and As. The publisher promotes and advertises the product, trying to drive traffic and get customers to click the links. When they do, they are redirected to the merchant’s page. If the customer buys the product or service, the merchant gives the publisher a commission, which could be a percentage of the sale or a fixed price for compensation.
The myths about affiliate marketing surround this straightforward marketing strategy because people need a way to make some quick money, or people keep talking about money hacks that will make people rich, or people are looking for jobs that are very easy yet pay a lot. Here, we will look at just three of those myths, and try to put them straight, as much as possible.
Myth #1: Affiliate Marketing Is Easy To Set Up And Maintain
This is not true. Setting up an affiliate marketing site may be simple, but it is not something done by magic. To set up an affiliate marketing site, you need to do a lot of research, planning, thinking, and use a lot of time and some effort.
- You need to figure out what your niche is. What are you passionate about? Is it swimming? Eating healthy? Jelly donuts? Make sure you know what niche you want and are confident in your knowledge of it.
- You need to figure out who your audience is. If you love jelly donuts, is your audience simply other people who also love jelly donuts? Not really. Your audience could also include people who like donuts with jam, chocolate, sprinkles, and butter. Your audience could also include all sweet and yummy pastry lovers.
- You need to find out if your niche already exists, and how to become a successful part of it.
- You need to find a good and reputable affiliate program to join that sells the products you want to promote.
Now, you can note all of that somewhere, and start building your website or blog.
- You need to buy a domain name (make sure it doesn’t match another name) and pay for web hosting.
- You need to set up the look for your site or blog and make sure it reflects what you are promoting.
- You need to curate relevant content for your blog, and decide on the type of content you will use for your blog.
All of this shows that setting up an affiliate site is not as easy as it seems, and maintain one also requires time and effort and resources. Your site has to be updated regularly with fresh and relevant content. You need to devise more creative ways to drive traffic to your site. You need to monitor your click-throughs and customer habits and reactions to your marketing strategies. You have to note which strategies are working and which aren’t. Maintaining an affiliate site or blog requires commitment more than you think.
Myth #2: You Must Be In A Big And Lucrative Niche To Succeed
It is true that the more popular a niche is, is a sign that it is doing very well. However, you can be in one of the most lucrative niches in affiliate marketing now, which is weight loss, and you still wouldn’t be getting as much traffic or as many impressions and clicks as you want. Why is that? Competition. That niche isn’t lucrative on
Why is that? Competition. That niche isn’t lucrative on its own: there are people working in it, and these people are all competitors. You still have a chance, if that is your niche, but you need to do your keyword research, and figure out what sub-niche would be right for you, and work your way up from there. You can join a niche that is not as lucrative as weight loss, or even coffee, and still succeed, as long as you know your customers and you understand what they need, and you also know how to get them to your site.
Myth #3: To Succeed, Many Websites Need To Promote Your Product/You Need To Promote Many Products
Merchants may think this is absolutely necessary, but it is not so. It is not the number of websites that promote your products that matter, but the affiliates that promote your products that matter.
You can have ten websites promoting your products, and the impressions would be more than the click-throughs by a hundred to ten. You can, on the other hand, have two affiliate websites promoting your products, and be recording high levels of traffic and conversions every week.
It is the quality of affiliates. You need affiliates that work hard to get the results that you need.
The same goes for affiliates. Some affiliates join up to five affiliate programs in a bid to get more products to promote and make more money, and this is not rewarding in any way. Rather, it zaps your energy, takes up all your time, leaves you less productive, and in the end, hurts your bottom line.
Stick with the one affiliate program that works for you and put your time and effort into it. When it is up and running well enough, you can join another affiliate program, but two or three should be your limit. You are only human, not a machine.