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Seasonal content is the kind of blog content that fashion marketers naturally adapt to.
As the fashion seasons change fashion bloggers keep up by writing about the current season to keep interests in line. to the season to capitalise on their intrinsic interest by trying to be competitive with yearly events.
For example, during the end of the year, many customers are usually filled with festive joy and hence you as a fashion blogger should alter your content in such a way that you address fashion according to the mindset of the customers.
So can you use the power of seasonal content in a strategic way to improve your fashion blog? Can you use this to capitalise with your affiliate marketing?
Yearly events are a great example. During the end of the year, sales spending is at an all time high. It's also regular seasonal occurrence. In the fashion industry, in particular, sales go completely crazy.
As a fashion blogger, you can anticipate this and get started on your content early to make sure you are providing something worth paying attention to at the peak of the season.
Some people even write their content a whole year early to ensure it's indexed and ranked well in the search engines by the time it's relevant seasonally.
Seasonal content is an important avenue to fashion bloggers to attract new readers to their blog and it is an excellent way to attract more first-time readers to your blog.
Strategies For Writing Seasonal Content
Here are some strategies to keep in mind when you are writing seasonal content:
- Timing
The best way you can maximise your seasonal blog is the right timing. You should write the right content for the right audience for the right time. You should prepare your content well in advance even before your competitors start to write so that when the season reaches, your blog will stand out from the pack. - Consistency
When a site gets popular people expect that you are going to be producing content for certain seasons. Deliver on that unwritten promise. - Keywords
Seasons have an influence on the way that customers search for information on the search engines. For example, Christmas might involve keyword search for “cute christmas sweaters” or similar. Therefore, when you are preparing your fashion blog for a particular holiday; ensure that you use the right keywords for the season/festival to capitalise on the keyword search for that season. - Mobile Friendly Content
Social media platforms are a primary marketing channels and most people using them will be on mobiles. So ensure that when you prepare your content to be easily consumed on these devices.
Pros Of Seasonal Content in Fashion Blogging
- Seasonal content can add a personal touch to your fashion blog while at the same time providing important information to your visitors.
- A good seasonal piece will act as a medium of attracting more new readers your blog. During the season, there are thousands of customers who are searching on the search engines for information for a particular season. If you're prepared you can make sure you have content ready for the search engines to index.
- It is likely to attract immediate interest from the readers when the content is of help for that season.
- An opportunity for conversions – many people are willing to take action instantly when they know that the offer for a particular product is available only for a season. For example, during black friday, you can refer people to affiliate offers to easily monetize your content.
Ideas For Seasonal Content Creation
It is not mandatory that you create new content for your fashion blog every season/festive holiday. The fool-proofed way of using your seasonal content is to recycle your best performing content and present them to your customers as new seasonal content pieces. You can achieve this through a series of roundups to your content to breathe a new life into an old content.
Offering an old article in a new visual format is a simple yet effective way of making content at any time of year, but its great for adapting to seasonal writing. If any of your old fashion blogs did well in the market the previous season, you could improve it by adding a some new dimension to it.
In conclusion, ensure that seasonal content blogs are part of your annual fashion marketing strategy. Plan ahead and instead of writing reactively, prepare for what is coming.
