{"id":4837,"date":"2017-09-21T17:00:33","date_gmt":"2017-09-21T07:00:33","guid":{"rendered":"https:\/\/thirstyaff.wpengine.com\/?p=4837"},"modified":"2017-12-19T15:41:02","modified_gmt":"2017-12-19T05:41:02","slug":"building-relationship-product-owners","status":"publish","type":"post","link":"https:\/\/thirstyaffiliates.com\/pt\/blog\/building-relationship-product-owners\/","title":{"rendered":"Criando seu relacionamento com os propriet\u00e1rios de produtos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a7f86c65280d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #38ad9c;color:#38ad9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #38ad9c;color:#38ad9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7f86c65280d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/building-relationship-product-owners\/#Communication\" >Comunica\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/building-relationship-product-owners\/#Creativity\" >Criatividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/building-relationship-product-owners\/#Market_Analysis\" >An\u00e1lise de mercado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/building-relationship-product-owners\/#Cross_Dependence\" >Depend\u00eancia cruzada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/building-relationship-product-owners\/#Engaging_Meetings\" >Reuni\u00f5es envolventes<\/a><\/li><\/ul><\/nav><\/div>\n<p>Como comerciante afiliado, seu relacionamento com o propriet\u00e1rio de um produto \u00e9 muito importante para o sucesso de seu marketing. Voc\u00ea n\u00e3o deve ter como objetivo apenas a realiza\u00e7\u00e3o de vendas; construir seu relacionamento \u00e9 t\u00e3o importante quanto construir um relacionamento no c\u00edrculo social. Lembre-se de que o propriet\u00e1rio do produto \u00e9 quem cria os produtos que voc\u00ea est\u00e1 vendendo, portanto, voc\u00ea n\u00e3o pode ignor\u00e1-lo nem por um segundo. O propriet\u00e1rio do produto criar\u00e1 os produtos certos porque os canais certos est\u00e3o funcionando.<\/p>\n<p>No marketing de afiliados, <a href=\"https:\/\/thirstyaffiliates.com\/pt\/increasing-sales\/affiliate-marketing-important\/\">sua fun\u00e7\u00e3o como comerciante afiliado<\/a> e a fun\u00e7\u00e3o do propriet\u00e1rio do produto s\u00e3o muito diferentes, mas ambas s\u00e3o praticamente essenciais. No entanto, em algum momento, o seu conjunto de habilidades e o do propriet\u00e1rio do produto podem se sobrepor, portanto, \u00e9 fundamental que voc\u00eas dois trabalhem juntos como uma equipe.<\/p>\n<p>A seguir est\u00e3o algumas das maneiras pelas quais voc\u00ea pode construir um bom relacionamento com o propriet\u00e1rio do produto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Communication\"><\/span>Comunica\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como voc\u00ea sabe, nenhum relacionamento saud\u00e1vel pode existir sem uma comunica\u00e7\u00e3o equilibrada. A raiz principal de um relacionamento bem-sucedido com o propriet\u00e1rio do produto \u00e9 uma comunica\u00e7\u00e3o transparente quando se est\u00e1 negociando um contrato e uma intera\u00e7\u00e3o cont\u00ednua durante o processo de marketing para dar ao propriet\u00e1rio do produto um feedback sobre a resposta do cliente, entre outras coisas.<\/p>\n<p>Ao continuar a manter comunica\u00e7\u00f5es regulares com o propriet\u00e1rio do produto, voc\u00ea saber\u00e1 que suas vendas provavelmente melhorar\u00e3o. Como o feedback do cliente que voc\u00ea d\u00e1 ao propriet\u00e1rio, se ele o levar em considera\u00e7\u00e3o, o produto provavelmente ter\u00e1 um valor melhor e seus clientes ficar\u00e3o satisfeitos, portanto, suas vendas e sua receita aumentar\u00e3o.<\/p>\n<p>Isso n\u00e3o \u00e9 tudo: a comunica\u00e7\u00e3o com o propriet\u00e1rio do produto pode compartilhar com voc\u00ea alguns dos recursos do produto que voc\u00ea n\u00e3o conhecia, e voc\u00ea pode usar essas informa\u00e7\u00f5es a seu favor. Al\u00e9m disso, se voc\u00ea receber produtos defeituosos do propriet\u00e1rio do produto, ele poder\u00e1 orient\u00e1-lo sobre o que fazer a respeito.<\/p>\n<p>O propriet\u00e1rio de um produto pode ajud\u00e1-lo tanto quanto voc\u00ea quiser que ele o ajude. \u00c9 vantajoso para voc\u00ea manter uma comunica\u00e7\u00e3o equilibrada com o propriet\u00e1rio do produto.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4840 size-full\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/256943-1F5091I93689.jpg\" alt=\"propriet\u00e1rios de produtos\" width=\"1024\" height=\"711\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/256943-1F5091I93689.jpg 1024w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/256943-1F5091I93689-300x208.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2017\/05\/256943-1F5091I93689-768x533.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creativity\"><\/span>Criatividade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como afiliado, a criatividade \u00e9 fundamental para seu sucesso nesse setor. Voc\u00ea deve ser capaz de comercializar o produto de uma forma muito melhor do que o propriet\u00e1rio do produto. Voc\u00ea tem duas op\u00e7\u00f5es para fazer isso: uma, enviar o maior n\u00famero poss\u00edvel de clientes para o site deles para gerar tr\u00e1fego e, outra, criar seu pr\u00f3prio site, pois \u00e9 a\u00ed que a verdadeira m\u00e1gica acontece.<\/p>\n<p>O propriet\u00e1rio do produto tamb\u00e9m tem um papel a desempenhar. Ele deve fazer um teste de mercado com o produto, sacrificando algum lucro para dar amostras gr\u00e1tis para testes de mercado. Portanto, o propriet\u00e1rio do produto precisa verificar o mercado, tornar o p\u00fablico <a href=\"https:\/\/thirstyaffiliates.com\/pt\/increasing-sales\/affiliate-marketing-vs-product\/\">ciente do produto <\/a>antes de poder fazer parte da equipe de vendas dele.<\/p>\n<p>Para o sucesso de qualquer produto, por melhor que seja, voc\u00ea precisa ter um bom relacionamento com o propriet\u00e1rio do produto, pois sem ele testando o mercado para voc\u00ea, voc\u00ea n\u00e3o ter\u00e1 mercado. Voc\u00eas precisam um do outro para o sucesso do marketing de afiliados. Como comerciante afiliado, voc\u00ea precisa estar sempre testando e medindo o comportamento do usu\u00e1rio no mercado e comunicando o feedback ao propriet\u00e1rio do produto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Market_Analysis\"><\/span>An\u00e1lise de mercado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como afiliado, se voc\u00ea precisa receber o m\u00e1ximo de comiss\u00e3o que deseja do propriet\u00e1rio do produto, \u00e9 necess\u00e1rio realizar uma an\u00e1lise de mercado sobre o produto e, em seguida, informar o propriet\u00e1rio do produto. Em primeiro lugar, voc\u00ea precisa determinar o valor do tempo de vida de um cliente. Se os produtos que estiver comercializando forem do tipo assinatura, voc\u00ea precisar\u00e1 ter paci\u00eancia e rastrear todas as suas fontes.<\/p>\n<p>O propriet\u00e1rio do produto tamb\u00e9m precisar\u00e1 analisar n\u00e3o apenas o mercado de afiliados, mas tamb\u00e9m acompanhar\u00e1 seus links para ver se eles est\u00e3o funcionando bem ou se voc\u00ea est\u00e1 atrapalhando a estrat\u00e9gia de marketing.<\/p>\n<p>Portanto, voc\u00eas dois precisam trabalhar lado a lado para que<a href=\"https:\/\/thirstyaffiliates.com\/pt\/increasing-sales\/5-psychological-tricks-can-use-affiliate-marketing\/\"> seu marketing de afiliados<\/a> pode produzir os resultados desejados. A an\u00e1lise de mercado, tanto da sua parte quanto da parte do propriet\u00e1rio do produto, ajudar\u00e1 a identificar as \u00e1reas em que \u00e9 necess\u00e1rio um refor\u00e7o para aumentar as vendas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cross_Dependence\"><\/span>Depend\u00eancia cruzada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voc\u00ea e o propriet\u00e1rio do produto s\u00e3o dependentes um do outro e, portanto, devem ter um relacionamento pr\u00f3ximo. Ter um relacionamento equilibrado pode ajud\u00e1-lo a aprimorar o projeto com o qual est\u00e1 trabalhando e a suavizar qualquer imprevisto que possa ocorrer durante o per\u00edodo de trabalho.<\/p>\n<p>Enquanto o propriet\u00e1rio do produto \u00e9 respons\u00e1vel por estabelecer o produto e comunicar os principais recursos sobre ele, voc\u00ea, como comerciante afiliado, \u00e9 respons\u00e1vel por levar esse produto at\u00e9 a porta do cliente e ajudar o propriet\u00e1rio do produto a realizar vendas.<\/p>\n<p>Voc\u00eas dois s\u00f3 conseguir\u00e3o realizar isso se tiverem uma rela\u00e7\u00e3o de trabalho e puderem se comunicar claramente e de forma adequada um com o outro, para que voc\u00ea possa realizar sua vis\u00e3o de marketing e a empresa mantenha o interesse.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engaging_Meetings\"><\/span>Reuni\u00f5es envolventes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voc\u00ea pode melhorar seu relacionamento com o propriet\u00e1rio do produto participando de reuni\u00f5es. Embora voc\u00ea tenha sua responsabilidade - vender seus produtos de afiliado e seu fabricante produzir os produtos - na pr\u00e1tica, pode ser muito mais eficiente se ambos realizarem reuni\u00f5es em hor\u00e1rios diferentes para discutir o produto e seu progresso.<\/p>\n<p>Voc\u00ea tem seus pontos fracos e fortes, assim como o propriet\u00e1rio do produto. Mas se voc\u00eas se reunirem, ser\u00e1 f\u00e1cil complementar um ao outro para o benef\u00edcio de ambos. Isso \u00e9 quase uma forma\u00e7\u00e3o de equipe, e cada parte sai ganhando, pois voc\u00ea compartilhar\u00e1 seu lado das expectativas do mercado e o propriet\u00e1rio do produto compartilhar\u00e1 os recursos sobre o produto.<\/p>\n<p>Se quiser aumentar as vendas com seu marketing de afiliados, tenha um relacionamento do tipo \"tag team\" e voc\u00ea chegar\u00e1 longe.<\/p>\n<p>Como afirma o Manifesto \u00c1gil, \"os empres\u00e1rios e os desenvolvedores devem trabalhar juntos diariamente durante todo o projeto\".<\/p>\n<p>Crie uma rela\u00e7\u00e3o de trabalho com o propriet\u00e1rio do produto e colha os benef\u00edcios.<\/p>\n<p>Tudo de bom.<\/p>","protected":false},"excerpt":{"rendered":"<p>As an affiliate marketer, your relationship with a product owner is very crucial for the success of your marketing. You should not just aim at making sales, building your relationship is as important as building a relationship in the social circle. Remember, the product owner is the one who creates the products that you are&hellip;<\/p>","protected":false},"author":1813,"featured_media":4840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-increasing-sales"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"As an affiliate marketer, your relationship with a product owner is very crucial for the success of your marketing. 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