{"id":8969,"date":"2018-06-20T22:37:33","date_gmt":"2018-06-20T12:37:33","guid":{"rendered":"https:\/\/thirstyaff.wpengine.com\/?p=8969"},"modified":"2020-07-30T07:03:40","modified_gmt":"2020-07-29T21:03:40","slug":"the-power-of-reciprocation-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/thirstyaffiliates.com\/pt\/blog\/the-power-of-reciprocation-in-affiliate-marketing","title":{"rendered":"O poder da reciprocidade no marketing de afiliados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e890e8bec39\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #38ad9c;color:#38ad9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #38ad9c;color:#38ad9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e890e8bec39\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#What_Is_Reciprocation\" >O que \u00e9 reciprocidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#How_Reciprocation_Works_In_An_Online_Setting\" >Como a reciprocidade funciona em um ambiente on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#What_Kind_Of_Information_Should_You_Give_Your_Visitors\" >Que tipo de informa\u00e7\u00e3o voc\u00ea deve fornecer aos seus visitantes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#When_Do_You_Receive\" >Quando voc\u00ea recebe?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/the-power-of-reciprocation-in-affiliate-marketing\/#Recap\" >Recapitula\u00e7\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9001\" src=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation.jpg\" alt=\"O poder da reciprocidade\" width=\"814\" height=\"426\" srcset=\"https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation.jpg 814w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation-300x157.jpg 300w, https:\/\/thirstyaffiliates.com\/wp-content\/uploads\/2018\/06\/the-power-of-reciprocation-768x402.jpg 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<p>Reciprocation is a very important concept in the world of marketing. That&#8217;s because understanding it and using it to your advantage can mean unlocking huge sales compared to not using it and getting lackluster results.<\/p>\n<p>Um livro muito bom que li recentemente por recomenda\u00e7\u00e3o de <a href=\"https:\/\/thirstyaffiliates.com\/pt\/case-studies-and-interviews\/affiliate-interview-charles-ngo-how-to-be-an-asian-james-bond\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charles Ngo<\/a> \u00e9\u00a0<a class=\"thirstylink\" title=\"CA$HVERTISING: Como usar mais de 100 segredos da psicologia de ag\u00eancias de publicidade para ganhar muito dinheiro vendendo qualquer coisa para qualquer pessoa\" href=\"https:\/\/thirstyaffiliates.com\/recommends\/cashvertising\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em>Ca1TP16Publicidade<\/em> por Drew Whitman<\/a>.<\/p>\n<p>Nele, Whitman fala muito sobre a interse\u00e7\u00e3o da publicidade e da persuas\u00e3o. Tanto \u00e9 assim que ele dedica uma se\u00e7\u00e3o inteira para delinear <a href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\" target=\"_blank\" rel=\"noopener noreferrer\">Robert Cialdini&#8217;s six principles of influence.<\/a><\/p>\n<p>Cialdini, if you&#8217;re not familiar, is considered by many to be the &#8220;godfather of influence.&#8221; He&#8217;s the author of <em>Cialdini&#8217;s Theory of Influence, <\/em>que \u00e9 uma cole\u00e7\u00e3o de seis princ\u00edpios (na verdade, ele acrescentou mais um nos \u00faltimos tempos para torn\u00e1-lo sete) que descrevem como as pessoas podem ser influenciadas.<\/p>\n<p>I couldn&#8217;t help but relate the whole concept back to affiliate marketing and how influence can (and must) be used to make affiliate sales.<\/p>\n<p>While Whitman&#8217;s book concentrates mostly on advertising and how you can get better results from your ad spend, I think many of the things he talks about can be directly applied to affiliate marketing.<\/p>\n<p>Aqui, quero dar uma olhada em apenas um dos conceitos que Whitman fala sobre alavancagem, chamado <em>reciprocidade<\/em>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Reciprocation\"><\/span>O que \u00e9 reciprocidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reciprocation is the first of Cialdini&#8217;s principles.<\/p>\n<p>Quase universalmente em todas as culturas, os seres humanos s\u00e3o treinados desde muito cedo para entender a reciprocidade. Receber um presente induz \u00e0 sensa\u00e7\u00e3o de querer dar algo em troca. Voc\u00ea sente que deve retribuir o favor.<\/p>\n<p>In affiliate marketing, unfortunately, you&#8217;re just the middleman, which can make that whole reciprocity thing a bit difficult.<\/p>\n<p>A chave para desbloquear o poder da reciprocidade como afiliado \u00e9 encontrar uma maneira de agregar valor. Voc\u00ea precisa DAR para acionar o princ\u00edpio da reciprocidade.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Reciprocation_Works_In_An_Online_Setting\"><\/span>Como a reciprocidade funciona em um ambiente on-line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como mencionei, a doa\u00e7\u00e3o \u00e9 a forma de desencadear a reciprocidade.<\/p>\n<p>Many businesses do this by giving out freebies, gifts, and samples. I see it in action whenever I walk past our local Boost Juice (a popular juice chain here in Australia). They&#8217;re always standing out front giving away free sample cups of juice. You take some juice and feel like you should buy one because its polite.<\/p>\n<p>Voc\u00ea tamb\u00e9m v\u00ea isso em a\u00e7\u00e3o com an\u00fancios de cupons para o supermercado local e revistas com pequenos brindes na frente da banca de jornal.<\/p>\n<p>Ent\u00e3o, como voc\u00ea, propriet\u00e1rio de um site afiliado, pode us\u00e1-lo em um ambiente on-line?<\/p>\n<p>Well, you can&#8217;t really give out samples on your website, but you can give something else that is very desirable: <em>informa\u00e7\u00f5es.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Kind_Of_Information_Should_You_Give_Your_Visitors\"><\/span>Que tipo de informa\u00e7\u00e3o voc\u00ea deve fornecer aos seus visitantes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recomendo que voc\u00ea preste muita aten\u00e7\u00e3o a dois aspectos:<\/p>\n<ol>\n<li>Quem est\u00e1 acessando seu site (descreva-os por faixa et\u00e1ria, g\u00eanero, interesses etc.)<\/li>\n<li>A inten\u00e7\u00e3o dos visitantes que est\u00e3o chegando ao seu site (o que eles est\u00e3o procurando fazer no momento?)<\/li>\n<\/ol>\n<p>Ao analisar quem eles s\u00e3o e qual \u00e9 a inten\u00e7\u00e3o deles, voc\u00ea pode pensar em algo que eles possam desejar.<\/p>\n<p>Por exemplo:<\/p>\n<ul>\n<li>If you&#8217;re attracting men wanting to grow an awesome beard to your site, give them a guide on the 21 essential beard care and maintenance products.<\/li>\n<li>If you&#8217;re attracting middle-aged women who are just starting to learn about yoga, give them a checklist of the 10 basic positions they need to master.<\/li>\n<li>If you&#8217;re attracting new parents looking for info on how to start feeding their baby solid food, give them a one-week meal plan prep guide.<\/li>\n<li>If you&#8217;re attracting busy parents looking for five-ingredient recipes, give them a checklist of the top seasonal recipes they can make in 15 minutes or less.<\/li>\n<\/ul>\n<p>As you can see, it&#8217;s all about identifying who you&#8217;re serving and giving them something that matches their intent. The best kind of information to give your visitors is the stuff they&#8217;re immediately interested in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_Do_You_Receive\"><\/span>Quando voc\u00ea recebe?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ao fornecer suas informa\u00e7\u00f5es aos visitantes, voc\u00ea deve se certificar de fazer uma coisa muito importante.<\/p>\n<p><em>Somente permita o acesso a ele depois que eles fornecerem o endere\u00e7o de e-mail.<\/em><\/p>\n<p>Voc\u00ea pode fazer isso usando uma ferramenta de optin como <a class=\"thirstylink\" rel=\"nofollow noindex\" target=\"_blank\" title=\"OptinMonster\" href=\"https:\/\/thirstyaffiliates.com\/pt\/recommends\/optinmonster\" data-shortcode=\"true\">OptinMonster<\/a>.<\/p>\n<p>By doing this, you have their permission to contact them again, and that&#8217;s where the relationship starts.<\/p>\n<p>Now you know who you are talking to, you know their desires (based on who they are and what their intent is), and you can keep talking to them and warming them up so they&#8217;ll be more receptive to your affiliate offers in the future.<\/p>\n<p>Sugiro que voc\u00ea use uma sequ\u00eancia de e-mails (chamada de campanha de autoresponder) para manter contato com essas pessoas. Ferramentas como <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gotejamento<\/a> facilitar isso.<\/p>\n<p>Uma campanha de autoresponder permitir\u00e1 que voc\u00ea escreva uma s\u00e9rie de e-mails que ser\u00e3o enviados a esses visitantes que optaram por receber suas informa\u00e7\u00f5es ao longo do tempo, fazendo com que voc\u00ea se torne um rosto familiar para eles.<\/p>\n<p>Now the visitor has received your information, and you&#8217;ve warmed them up by making contact a few times. You&#8217;re now in a prime position to send them an affiliate offer. Frame it as a recommendation, and you&#8217;ll be seeing sales in no time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recap\"><\/span>Recapitula\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ent\u00e3o, para recapitular:<\/p>\n<ol>\n<li>Reciprocidade \u00e9 o ato de dar para receber algo<\/li>\n<li>You can use Cialdini&#8217;s principle of reciprocity on your affiliate site<\/li>\n<li>A informa\u00e7\u00e3o \u00e9 a melhor maneira de DOAR em um ambiente on-line<\/li>\n<li>Obtenha o e-mail deles em troca das informa\u00e7\u00f5es<\/li>\n<li>Aque\u00e7a o cliente potencial enviando v\u00e1rios e-mails em uma sequ\u00eancia de campanha de autoresponder<\/li>\n<li>Agora \u00e9 o momento certo para enviar sua oferta de afiliado e enquadr\u00e1-la como uma recomenda\u00e7\u00e3o pessoal para obter o m\u00e1ximo efeito<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>A reciprocidade \u00e9 um conceito muito importante no mundo do marketing. Isso porque entend\u00ea-lo e us\u00e1-lo a seu favor pode significar o desbloqueio de grandes vendas em compara\u00e7\u00e3o com o fato de n\u00e3o us\u00e1-lo e obter resultados insatisfat\u00f3rios. Um livro muito bom que li recentemente por recomenda\u00e7\u00e3o de Charles Ngo \u00e9 Ca$hvertising, de<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/thirstyaffiliates.com\/pt\/blog\/the-power-of-reciprocation-in-affiliate-marketing\">Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":9001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[270,251],"tags":[],"class_list":["post-8969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-101","category-optimizing-results"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/posts\/8969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/comments?post=8969"}],"version-history":[{"count":0,"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/posts\/8969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/media\/9001"}],"wp:attachment":[{"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/media?parent=8969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/categories?post=8969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thirstyaffiliates.com\/pt\/wp-json\/wp\/v2\/tags?post=8969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}