Whether we admit it or not, everyone cares about how they look to some extent. It’s a way for us to project our personalities to the outside world. It reflects our personal style and, therefore, our identity.

Im Jahr 2015 wurde der US-Bekleidungsmarkt auf einen schwindelerregenden Wert von $343 Milliarden. Yes, it’s huge. And it’s getting even bigger. With that said, fashion is a HOT topic for bloggers. Why?

Denn die führenden Bekleidungsmarken der Branche wissen, dass ihre Produkte am besten von den Kunden selbst vermarktet werden können. Blogger, die an der Spitze ihres Spiels stehen, tragen Millionen von Dollar an Verbrauchereinnahmen für Modeunternehmen, und auch die Blogger verdienen viel Geld.

It’s a eine Win-Win-Situation Szenario.

Die zwei Haupttypen von Partnerprogrammen

1. Pay-Per-Click

These types of programs pay fashion bloggers by the number of clicks their links get. They keep the commissions from sales and pay about $0.05 on average per click. Your favorite brands are likely to be among the participating retailers so you’ll be promoting products that are already trusted by consumers.

Beliebte Netzwerke: ShopSense, Shopzilla

2. Provisionen verdienen

When you place affiliate links on products you’re sharing on your fashion blog, it contains a tracking cookie which remains active for a certain number of days. This cookie keeps track of any sales and pays you a commission after each successful purchase made on products you recommend.

Auch bei diesem Partnerprogramm gibt es zwei Arten:

• Direkte Zusammenarbeit mit der Marke – when you work directly with a brand’s affiliate program, the pay is often higher than if you were to register with a company that joins affiliate programs (this is the second type).

Beliebte Netzwerke: LinkShare, ShareASale, Pepperjamund Provision Junction.

• Zusammenarbeit mit Unternehmen, die direkt mit der Marke zusammenarbeiten – some companies have already gone through the hard work of joining brand affiliate programs for you. Signing up with them is fast and easy, but they get a share of the commissions so you earn a little less. These companies are the ones who will provide you with special affiliate links. Sometimes, you’ll earn the same amount of commissions as if you were working the brand directly. Most of the time, however, it will be less.

Beliebte Netzwerke: RewardStyle, SkimLinksund VigLink.

Wie man anfängt

If you have your own fashion blog and are excited to start earning, it’s as easy as 1-2-3.

1. Get in touch with the brand and let them know you’d like to promote their products (or register on Affiliate Programs).

For some brands, it’s as easy as filling out a form. You don’t pay anything. Just have a quality blog with decent traffic and you are good to go. The same goes with affiliate programs.

2. Fangen Sie an, großartige Inhalte zu veröffentlichen.

   Once you’ve joined an affiliate program, the next step (and the most time-consuming one) is crafting content that’s unique and engaging.

Ihr Modeblog kann eine Mischung aus den folgenden Arten enthalten:

Produktbewertungen – you can write about accessories that really made an impression at a party, or a swimsuit line that beautifully enhanced your figure. If done well, product reviews can generate a strong flow of affiliate income so be sure to make them as engaging as possible.

Immerwährender Inhalt – having information that stays “fresh” and relevant to readers is a fantastic way to drive stable traffic to your fashion blog. These are usually “How to” guides or a compilation of tips that prove useful for anyone at any given time.

Beispieltitel für Evergreen-Inhalte:

“The Male Fashion Fit Guide”

“How to Dress for YOUR Body Type”

“10 Rules for Wearing Statement Jewelry”

“5 Ways to Choose the Right Shoes to Wear with Your Outfit”

For the two content types just mentioned, you'll need to add the special affiliate links yourself… OR können Sie ein Plug-in verwenden, das diese Aufgabe für Sie übernimmt. Die ThirstyAffiliates Autolinker ist ein großartiges Werkzeug, das genau das tut!

Informationelle Produkte – for this type of content, you’ll need to do a lot of planning and writing. Info products can be e-books, an e-mail series, or mini courses. If you want something more compelling, try audio and visual content.

Auschecken dieser Artikel von Forbes für weitere Details darüber, wie Sie Ihr Infoprodukt effektiv und kreativ vermarkten können.

Erinnern Sie sich:

Der Kauf von generischen Inhalten ist NICHT a good way of building up your fashion blog. Although it can be tempting to populate your site this way, you won’t sound like an expert to your readers (which may lead to less traffic and fewer sales).

3. Bewerben Sie Ihre Inhalte auf den Plattformen der sozialen Medien.

After you roll out product-related content, the next step is to bring in consistent traffic to your fashion blog. If you’ve had your blog for some time now, then you may already have a steady stream of visits from genuinely interested readers. If so, good for you! If not, then leverage on multiple social media platforms such as Twitter, Facebook, Pinterest, Instagram, usw.

Experteneinblick: Because fashion is something that’s highly visual, you’ll get the most traction from promoting your content on photo-sharing apps like Instagram. The Australian clothing brand, Lorna Janeist ein Beispiel für ein Unternehmen, das durch die Nutzung von Instagram für die Vermarktung seiner Produkte richtig durchgestartet ist. Die Fotos sprachen die Zielgruppe an: sportliche Frauen in den Zwanzigern und Dreißigern, die gut aussehen und gleichzeitig einen aktiven Lebensstil pflegen wollten.

Now imagine if your photo on Instagram starts getting anywhere between 100 to 1000 likes. Let’s say 5% of those people go through your affiliate link (about 5 to 50 followers) and spends $50 on an item. That means you’d be making between $25 and $250 of commission from one photo alone! Sounds great, right? Well, what if you had that system working for every time you post a photo?

Affiliate Marketing für Modeblogger is your way to earn from doing something you love – which is talk about fashion. Now that you know how it works, you can start applying the concepts now and get the dough rolling in!

Möchten Sie herausfinden, welche Kennzahlen Sie bei Ihrem Affiliate-Marketing im Auge behalten sollten? Besuchen Sie dieser Artikel. Werfen Sie auch einen Blick auf diese großartige Werkzeuge die Ihnen helfen werden, das Beste aus Ihren Partnerprogrammen herauszuholen.

Viel Spaß beim Bloggen!

Offenlegung von Partnerlinks