Le marketing d'affiliation est défini comme un système de vente aux petites entreprises dans lequel de nombreux spécialistes du marketing en ligne s'engagent en utilisant le courrier électronique, les pages web, les résultats des moteurs de recherche ainsi que d'autres méthodes qui aident à diriger le trafic vers un autre site web afin de réaliser des ventes. Comme il n'y a pas de magasins physiques, le suivi de ces méthodes à l'aide d'outils en ligne peut aider les spécialistes du marketing d'affiliation à obtenir les résultats dont ils ont besoin.
Êtes-vous un spécialiste du marketing d'affiliation ? Vous cherchez les meilleurs outils de suivi pour vous aider dans votre marketing ? Dans cet article, nous allons partager les meilleurs outils de suivi pour vous aider à maximiser votre potentiel de gain.
- Google Analytics – is considered to be one of the most popular and favorite marketing tools used by many affiliate marketers. It is given by Google for free (so signing up for an account can give you this option) and provides you with tools to help track and analyze any ad, content, conversions and social media. It also provides you a metric that shows when an action was made ex: buying an item or signing up in the email list. Both data are important to small businesses so they can find and interpret these key affiliate marketing metrics.
- Google Adsense - est un service de Google qui permet de placer des annonces publicitaires. Ce programme est conçu pour les éditeurs en ligne qui souhaitent afficher leurs textes ciblés, leurs images publicitaires ou leurs vidéos sur les pages de leur site web afin de gagner de l'argent chaque fois qu'un visiteur clique sur les annonces placées. Ces annonces sont gérées et contrôlées par Google et tout ce que les éditeurs web ont à faire est de créer un compte AdSense où ils peuvent copier et coller le code donné afin d'afficher les annonces. Les profits sont générés sur la base d'un paiement par clic ou par impression.
- Outil de mots-clés de Google – this may be a bit old school but you can still use this as it is thoroughly comprehensive. This will give you a list of reliable words and phrases that you can use to help you get the right keyword you need for whatever topic or niche that you are aiming for.
- WordPress – is a popular blogging system that allows you to post and manage content. It also allows you to customize your blog with plugins, widgets as well as themes. It also helps track and analyze the view counts of posts, social media interactions and how many times it has been shared.
- MozBar – is actually a web browser extension that is mainly available for Mozilla Firefox and Google Chrome. This provides important metrics about a site and its link profile for SEO purposes. Primarily, MozBar is accessed through a toolbar and also integrates in Search Engine Results Page. The data collected from this metric (title tags, meta robots, alt text etc.) are all vital to SEO.
- Ouvrir Site Explorer – is a tool that analyzes links and is almost similar to what Bing’s or Google’s linkscape looks like. This can be used to explore web pages that are indexed by search engines and gives you important information about your competitor’s web page however you can only access the full services of this marketing tool if you are a paid SEOmoz account member.
- Mailchimp – is a very easy way to organize and send out emails or newsletters. You can even add your text, who you are sending it to and Mailchimp will give you a report as to how many people have read, opened, unsubscribed or deleted your emails/newsletters that you have sent out.
- Buzzsumo – is another great tool for checking the performance of your content on social media. It also examines your competition, domains, the number of social network where it was shared and pages that got most shares in a length of twelve months. This alone can give you the best idea on how you can improve your marketing methods.
- Hootsuite – is a tool mainly used for social media. This allows you to add a number of series of your own or a social account of your business. These accounts could be Twitter, Facebook, Google+, Instagram, and many others. Once these accounts are added, you can place a post and share them all at the same time and Hootsuite helps track the replies. It is also customizable so you can schedule all posts at a specific time or on a specific time that (it analyzes) people will read your content the most.
- Tweetdeck – is another tool that functions like Hootsuite but it mainly works for Twitter. This tools allows you to post and read from different Twitter accounts. It also gives a more comprehensive search function that the main site so it is an interesting tool to find out the trending topics on Twitter.
- SEMrush – is a tool that will provide you search data results and traffic to any website or search engine you mention. It tells you how well others are in terms of being found or searched online. It can even provide you your own data and at the same time shows you how far you have in order to be as good as your competition.
- Keywordtool.io – is a much simpler version of Google Outil de mots-clés. This is a free keyword tool that gives you the basic results that are very useful in your SEO campaigns. However they will give you the full list of words once you upgrade your account.
- ThirstyAffiliates – is the best tool for affiliate link management for WordPress users. This allows you to manage your affiliate links within your blog and helps in quickly inserting links into posts, cloak links and auto-insert links. You can then see how each link is performing on your site and sort the links into categories for a more organized affiliate network.
Si vous cherchez des outils pour vous aider à suivre les indicateurs et à analyser les données de votre entreprise, ces treize outils vous seront très utiles. Essayez-les et voyez lesquels peuvent fournir les résultats promis !
