Whether we admit it or not, everyone cares about how they look to some extent. It’s a way for us to project our personalities to the outside world. It reflects our personal style and, therefore, our identity.

En 2015, le marché américain de l'habillement a été évalué à un montant impressionnant de $343 milliards. Yes, it’s huge. And it’s getting even bigger. With that said, fashion is a HOT topic for bloggers. Why?

Les meilleures marques de vêtements du secteur savent en effet que les meilleures personnes pour commercialiser leurs produits sont les clients eux-mêmes. Les blogueurs au sommet de leur art contribuent millions de dollars de revenus de consommation pour les entreprises de mode, et les blogueurs gagnent eux aussi beaucoup d'argent.

It’s a gagnant-gagnant scénario.

Les deux principaux types de programmes d'affiliation

1. Paiement au clic (Pay-Per Click)

These types of programs pay fashion bloggers by the number of clicks their links get. They keep the commissions from sales and pay about $0.05 on average per click. Your favorite brands are likely to be among the participating retailers so you’ll be promoting products that are already trusted by consumers.

Réseaux populaires : ShopSense, Shopzilla

2. Rémunération à la commission

When you place affiliate links on products you’re sharing on your fashion blog, it contains a tracking cookie which remains active for a certain number of days. This cookie keeps track of any sales and pays you a commission after each successful purchase made on products you recommend.

Dans le cadre de ce programme d'affiliation, il existe également deux types de programmes :

• Travailler directement avec la marque – when you work directly with a brand’s affiliate program, the pay is often higher than if you were to register with a company that joins affiliate programs (this is the second type).

Réseaux populaires : LinkShare, Vente d'actions, Pepperjamet Commission Junction.

• Travailler avec des entreprises qui travaillent directement avec la marque – some companies have already gone through the hard work of joining brand affiliate programs for you. Signing up with them is fast and easy, but they get a share of the commissions so you earn a little less. These companies are the ones who will provide you with special affiliate links. Sometimes, you’ll earn the same amount of commissions as if you were working the brand directly. Most of the time, however, it will be less.

Réseaux populaires : RewardStyle, SkimLinkset VigLink.

Comment démarrer

If you have your own fashion blog and are excited to start earning, it’s as easy as 1-2-3.

1. Get in touch with the brand and let them know you’d like to promote their products (or register on Affiliate Programs).

For some brands, it’s as easy as filling out a form. You don’t pay anything. Just have a quality blog with decent traffic and you are good to go. The same goes with affiliate programs.

2. Commencez à diffuser du contenu de qualité.

   Once you’ve joined an affiliate program, the next step (and the most time-consuming one) is crafting content that’s unique and engaging.

Votre blog de mode peut contenir un mélange des types suivants :

Revue des produits – you can write about accessories that really made an impression at a party, or a swimsuit line that beautifully enhanced your figure. If done well, product reviews can generate a strong flow of affiliate income so be sure to make them as engaging as possible.

Contenu permanent – having information that stays “fresh” and relevant to readers is a fantastic way to drive stable traffic to your fashion blog. These are usually “How to” guides or a compilation of tips that prove useful for anyone at any given time.

Exemples de titres de contenu permanent :

“The Male Fashion Fit Guide”

“How to Dress for YOUR Body Type”

“10 Rules for Wearing Statement Jewelry”

“5 Ways to Choose the Right Shoes to Wear with Your Outfit”

For the two content types just mentioned, you'll need to add the special affiliate links yourself… OU vous pouvez choisir d'utiliser un plug-in qui s'en charge pour vous. L'application ThirstyAffiliates Autolinker est un outil formidable qui fait exactement cela !

Produits d'information – for this type of content, you’ll need to do a lot of planning and writing. Info products can be e-books, an e-mail series, or mini courses. If you want something more compelling, try audio and visual content.

Vérifier cet article de Forbes pour plus de détails sur la façon de commercialiser efficacement et de manière créative votre produit d'information.

Rappelez-vous :

L'achat de contenu générique est PAS a good way of building up your fashion blog. Although it can be tempting to populate your site this way, you won’t sound like an expert to your readers (which may lead to less traffic and fewer sales).

3. Faites la promotion de votre contenu sur les plateformes de médias sociaux.

After you roll out product-related content, the next step is to bring in consistent traffic to your fashion blog. If you’ve had your blog for some time now, then you may already have a steady stream of visits from genuinely interested readers. If so, good for you! If not, then leverage on multiple social media platforms such as Twitter, Facebook, Pinterest, Instagram, etc.

L'avis d'un expert : Because fashion is something that’s highly visual, you’ll get the most traction from promoting your content on photo-sharing apps like Instagram. The Australian clothing brand, Lorna JaneLa marque de vêtements de sport, est un exemple d'entreprise qui a vraiment pris son envol en utilisant Instagram pour commercialiser ses produits. Leurs photos plaisent à leur clientèle cible : des femmes sportives, dans la vingtaine ou la trentaine, qui veulent être belles tout en ayant un mode de vie actif.

Now imagine if your photo on Instagram starts getting anywhere between 100 to 1000 likes. Let’s say 5% of those people go through your affiliate link (about 5 to 50 followers) and spends $50 on an item. That means you’d be making between $25 and $250 of commission from one photo alone! Sounds great, right? Well, what if you had that system working for every time you post a photo?

Marketing d'affiliation pour les blogueurs de mode is your way to earn from doing something you love – which is talk about fashion. Now that you know how it works, you can start applying the concepts now and get the dough rolling in!

Vous voulez savoir quels sont les indicateurs à surveiller dans le cadre de votre marketing d'affiliation ? Jetez un coup d'œil à cet article. Jetez également un coup d'œil à ces des outils géniaux qui vous aideront à tirer le meilleur parti de vos programmes d'affiliation.

Bon blog !

Divulgation des liens d'affiliation