Comment fonctionne le marketing d'affiliation (tout ce que vous devez savoir)

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Comment fonctionne le marketing d'affiliation

Vous souhaitez devenir un spécialiste du marketing d'affiliation ? Avez-vous envisagé de travailler avec des affiliés ? Ou êtes-vous simplement curieux de savoir comment fonctionne le marketing d'affiliation ?

Si vous avez répondu oui à l'une de ces questions et que vous avez une connaissance limitée du fonctionnement du marketing d'affiliation, vous êtes au bon endroit. Le concept n'est pas difficile à comprendre. À la fin de cet article de blog, vous devriez l'avoir bien compris. Alors, c'est parti !

Qu'est-ce que le marketing d'affiliation ?

En bref, le marketing d'affiliation est une stratégie dans laquelle une marque verse une commission à une personne (un affilié) sur la base des ventes générées par ses recommandations. 

En bref, si vous êtes un affilié (également appelé éditeur), vous utilisez vos compétences en tant que spécialiste du marketing en ligne pour recommander un produit à votre public. Lorsqu'un membre de votre public décide d'acheter un produit ou d'entreprendre une action sur la base de votre recommandation, vous touchez une commission.

Qui sont les affiliés ?

Un affilié peut être une personne ou une entreprise. La plupart du temps, les affiliés sont des blogueurs ou d'autres producteurs de contenu. Ils travaillent généralement dans des secteurs identiques ou étroitement liés à celui de l'entreprise dont ils promeuvent les produits.

Les affiliés sont des personnes qui contribuent à la promotion d'un produit ou d'un service en rédigeant des articles, en réalisant des vidéos et en menant d'autres actions de marketing. Lorsque le visiteur d'un affilié effectue un achat ou soumet un formulaire de contact sur le site web de l'entreprise affiliée, l'affilié est rémunéré.

Le montant et l'objet de la rémunération de l'affilié (lead ou achat) dépendent des conditions du programme d'affiliation. D'une manière générale, la commission est souvent basée sur un pourcentage fixe du produit en question. Il peut également s'agir d'un autre montant convenu entre l'annonceur et l'éditeur.

Qui sont les entreprises ?

Une société d'affiliation (également connue sous le nom de marchand, annonceur, détaillant ou marque) est toute société disposée à verser des commissions aux affiliés qui font la promotion de leurs produits. 

Les sociétés d'affiliation rémunèrent leurs affiliés pour les aider à augmenter le trafic et les ventes. Les paiements sont généralement déterminés sur la base d'un paiement au clic, d'un paiement au lead ou d'un paiement à la vente (nous y reviendrons). Cette structure est parfois appelée "marketing de la performance".

En 2021, plus de 84% des entreprises aux États-Unis proposent un programme de marketing d'affiliation pour aider à faire connaître la marque, encourager l'engagement des clients et augmenter les ventes en ligne. 

Qu'est-ce qu'un réseau d'affiliation ?

Les réseaux d'affiliation servent d'intermédiaires entre les entreprises et leurs affiliés. Ils gèrent la relation et fournissent des contrôles et des contrepoids à des tiers.

Ces réseaux suivent, rapportent et gèrent les paiements aux affiliés. Lorsque vous vous inscrivez à un réseau d'affiliation, vous avez généralement accès à toutes les sociétés d'affiliation gérées au sein du réseau.

Parmi les réseaux d'affiliation les plus populaires, citons ClickBank, Commission Junctionet Vente d'actions. Ces trois réseaux travaillent avec toutes sortes de marques, ou d'annonceurs comme on les appelle parfois.

Il existe également des des réseaux de niche plus importants pour leurs outils d'affiliation spécialisés, leur expertise et leur capacité à rassembler des marques d'une même niche. A titre d'exemple, Paiements de voyage donne accès à 80 programmes d'affiliation de voyage des plus grandes marques du marché. Ils conviennent parfaitement aux blogueurs spécialisés dans les voyages ou aux webmasters dont le trafic est intéressé par les voyages.

Qu'est-ce qu'un lien d'affiliation ?

Après vous être inscrit à un programme d'affiliation, vous recevrez un lien d'affiliation. Il s'agit d'une URL spéciale qui contient votre nom d'utilisateur ou votre identifiant d'affilié. Vous utiliserez ce lien chaque fois que vous mentionnerez le produit de l'annonceur sur votre site web ou dans le cadre d'autres activités de marketing, telles que un article de blog ou sur les médias sociaux.

Comment les affiliés sont-ils payés ?

En tant qu'affilié, vous êtes payé à la performance. Voici les trois types de modèles basés sur la performance qui sont courants dans le marketing d'affiliation :

  • Rémunération–Par–Cliquez sur (CPP) : Un affilié est payé pour tous les clics valides générés, que ces clics aboutissent ou non à des ventes ou à des prospects.
  • Rémunération–Par–Plomb (PPL) : Les entreprises paient une commission fixe pour chaque action qualifiée générée par un clic. Cette action peut être l'installation d'une application, la soumission d'un formulaire en ligne, l'inscription à un essai gratuit ou la réalisation d'une courte enquête.
  • Rémunération–Par–Vente (PPS) : Les entreprises paient un pourcentage sur toutes les ventes qualifiées. Ce pourcentage est convenu entre l'entreprise et son affilié. Parmi les programmes PPS les plus courants, on trouve Amazon Associates, où un éditeur peut gagner jusqu'à 15% en fonction des produits vendus.

Les commissions sont généralement payées sur une base mensuelle. Mais cela varie en fonction des conditions du programme d'affiliation. Les spécialistes du marketing d'affiliation peuvent être rémunérés de différentes manières, notamment sous forme de commissions monétaires, de commissions de crédit et de commissions de réduction.

Commission monétaire

Le mode de rémunération le plus courant et le plus populaire des affiliés est la commission monétaire. Lorsque

un affilié génère une vente et gagne une commission, l'entreprise le paie avec de l'argent réel. Les systèmes de traitement des paiements en ligne les plus courants sont les suivants PayPal, Stripe, Skrillet Venmo.

Commission de crédit

Certains programmes d'affiliation permettent également aux affiliés d'utiliser leurs gains d'affiliation comme crédit pour les produits ou services de l'entreprise en ligne concernée. Par exemple, si un éditeur est abonné à un site de photos d'archives, ses revenus d'affiliation peuvent être utilisés comme crédit pour le renouvellement de l'abonnement. Ce type de paiement est favorable à certains affiliés car il permet d'économiser de l'argent sur les abonnements et les dépenses de l'entreprise.

Commission d'escompte

Certains programmes offrent des réductions aux affiliés qui créent suffisamment de références. Ce type de rémunération est très répandu dans les programmes d'affiliation liés au commerce de détail et à la santé. Après un certain nombre de ventes et de conversions, les remises accordées à l'éditeur peuvent augmenter, ce qui lui donne plus de pouvoir d'achat sur les produits qu'il aime et qui proviennent d'entreprises en lesquelles il a confiance.

L'adhésion à un programme d'affiliation coûte-t-elle quelque chose ? 

L'adhésion à la plupart des programmes d'affiliation est gratuite. Toutefois, certaines stratégies de promotion ont un coût si vous décidez de les utiliser. Par exemple, alors que votre blog ne vous coûtera rien d'autre que votre temps, le marketing par paiement au clic, les campagnes d'e-mailing et les publicités sur les réseaux sociaux nécessiteront un investissement.

Quelles sont les qualifications requises pour devenir un spécialiste du marketing d'affiliation ?

Tout le monde peut devenir un spécialiste du marketing d'affiliation. Il n'y a pas de qualifications standard.

Toutefois, le fait de savoir comment rédiger un article de blog, rédiger une bonne critique ou réaliser une vidéo est un avantage considérable, car cela signifie que vous n'avez pas à payer pour du contenu au début. De plus, toute connaissance en marketing que vous possédez déjà sera un grand avantage pour vous.

Commencez à gagner de l'argent dès aujourd'hui !

Il n'y a pas de limite à ce que vous pouvez gagner avec le marketing d'affiliation. Il ne tient qu'à vous d'apprendre comment fonctionne le marketing d'affiliation et de voir jusqu'où vous pouvez faire évoluer cet incroyable modèle commercial.

Le montant que vous gagnez dépend d'un certain nombre de facteurs :

  1. Le programme que vous promouvez
  2. Le taux de conversion
  3. Le nombre de visiteurs que vous envoyez par vos liens
  4. La motivation de l'acheteur

Mais lorsque vous atteignez ce point idéal et que tout s'aligne, c'est un sentiment formidable.

Maintenant que vous savez comment fonctionne le marketing d'affiliation, pourquoi ne pas tâter le terrain ? Après tout, c'est peut-être votre poule aux œufs d'or, mais vous ne le saurez jamais si vous n'essayez pas !

Si vous avez aimé cet article, n'oubliez pas de nous suivre sur Twitter, Instagram, Facebook, Pinterestet LinkedIn! Et n'oubliez pas de vous inscrire dans le boîte ci-dessous.

Tendance :

Divulgation des liens d'affiliation

131 thoughts on "How Affiliate Marketing Works (Everything You Need to Know)"

  2. Bloggers and internet marketers who have been working into online marketing for years are used to with an affiliate marketing, and also with the fact that it is the most productive way to make money online. In the quick words; an Affiliate Marketing is one of the popular practices of selling wherein you suggest someone to any online product and when that person purchases the product based on your suggestion, you receive a commission.

    Anyways, learned a lot here today, thanks for giving info on affiliate marketing. I have been an affiliate for few programs but failed to make a profit because I haven’t done it correctly. Also, web traffic on your site requires to be really good and targeted to get things work. Require to work on traffic first and then you can go for affiliate marketing. An Affiliate Marketing also depends on what niche are you blogging about. If you have a technology blog, you can join Amazon, Flipkart, Snapdeal. If you talking into web-hosting, then you can join the affiliated programs derived by Webhosting companies.

    Thank you for the clear to understand information and plain descriptions. This will be quite helpful for all bloggers and online publishers…

  3. Hi my name is Debabrata upadhaya I am a beginner of affiliate marketing although I know I have lots of traffic in my social media but still I think it would not so easy to earn only through traffic you need to do something creative so that people visit your network so I am still working on this.

      1. I’m so new I’m embrassed, how do I promote software and products, I want to promote software and products that dfy software and program’s, as well as products. How does one do that? Dont I need a type of website/ platform? Because its just not working for me just using social media. I’m.a bought to give it, could you explain how I would do that and whst is best way. Thanks

  5. Yada yada yada….for those o f us who know absolutely NOTHING about marketing, how to manually create a webpage/blog, understand terms like SEO and MANY others that you and others use….not to mention we have no real knowledge of what it takes to write a successful blog or the tools you need to make a good YouTube video (yes, you need a video camera and a GOOD microphone among other things to make a GOOD video); those of us who don’t know that it it
    DOES, indeed, take money to start getting into affiliate marketing the RIGHT WAY….Your info was mediocre at best!
    I wish there was someone out there who is willing to tell the TRUTH about affiliate marketing and online business. It is HARD and you MUST KNOW WHAT YOU”RE DOING! Take some classes at least! THAT is the truth folks. This is NOT as easy as these people make it sound! At ALL!

    1. Sup Lisa, since you are commenting on a post that is aimed at folks who are looking up “how affiliate marketing works” it’s pretty introductory on purpose….

      Maybe you should check out some of our more advanced articles. It sounds like you’re all over this introductory stuff 😉

      Appreciate the comment!

  6. A great resource for the beginners, I really loved it.

    I started a blog which I plan to monetize only through affiliate marketing and my own products, no ads. I’ve been working on building an audience for my blog, for about 1 year and a half, many people think is maybe too much time, but I just want to make sure that I build enough trust with my readers before I start to try to make them buy something.

    Finally, I have decided to start monetizing my blog this year since I already have decent amounts of traffic, this type of articles helped me a lot on making sure I’m going towards the right direction.

    Thanks!!!

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  16. Hi AJ, thank you for sharing your thoughts. I found the breakdown of the three different business models to be particularly helpful. Most affiliates often automatically assume Pay per sale is the only way to generate commissions, while a pay per lead model would be more profitable.

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  19. Writers and online businesses that have worked in internet marketing for a long time are familiar with affiliate marketing, as well as the reality that this was the very efficient way to generate extra cash. In simple terms, Affiliate Marketing is among the most prominent marketing strategies in which you recommend an item online to someone and then earn a fee if that person buys the product depending on your recommendation.

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  29. Bloggers and internet marketers who have been working into online marketing for years are used to with an affiliate marketing, and also with the fact that it is the most productive way to make money online. In the quick words; an Affiliate Marketing is one of the popular practices of selling wherein you suggest someone to any online product and when that person purchases the product based on your suggestion, you receive a commission.

    Anyways, learned a lot here today, thanks for giving info on affiliate marketing. I have been an affiliate for few programs but failed to make a profit because I haven’t done it correctly. Also, web traffic on your site requires to be really good and targeted to get things work. Require to work on traffic first and then you can go for affiliate marketing. An Affiliate Marketing also depends on what niche are you blogging about. If you have a technology blog, you can join Amazon, Flipkart, Snapdeal. If you talking into web-hosting, then you can join the affiliated programs derived by Webhosting companies.

    Thank you for the clear to understand information and plain descriptions. This will be quite helpful for all bloggers and online publishers…
    Thank you ❤❤

  31. Nice post on Affiliate Marketing. “Anyone can become an affiliate marketer after reading this. There are no standard qualifications” is the best line in this post. I really appreciate your work.
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  35. Hello Sir
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  52. Thank you for this informative article! You were able to explain everything about affiliate marketing in a way that’s easy to understand. I think affiliate marketing has been really growing for the past couple of years. Do you think this upward trend would continue to grow for the coming years?

  55. The way you cover each and every question regarding every question regarding a particular topic left no room for any query and confusion. i wanna go into affiliate marketing so if you have any recommendation for your blog please let me know in the comments.

  62. The way you cover each and every question regarding a particular topic left no room for any query and confusion. i wanna go into affiliate marketing so if you have any recommendations for your blog please let me know in the comments.

  63. But don’t you think that affiliate marking has kinda reached a saturation and this Pandemic has actually boosted it, nowadyas people are following this affiliate marketing thinking this a way to make quick cash. I knew what affiliate marketing was but man got it cleared thanks Pal,

  79. This is really good post about Affiliate Marketing. I have recently started blogging and hope to get enough traffic and start Affiliate Marketing. However there are huge number of affiliate marketers and for better conversion I am trying to create enough high level content to match the user need. Again thanks for useful blog post.

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  87. There was no opportunity for misunderstanding thanks to your very precise and straightforward explanations of each issue. If you have any suggestions for additional reading on your blog that would help me learn more about affiliate marketing, please share them in the comments.

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  95. Affiliate marketing is a performance-based marketing strategy where businesses pay affiliates for driving sales or leads. It’s a cost-effective way for businesses to reach new customers and increase revenue, and for affiliates to earn money by promoting products or services they believe in.

  97. Is it actually possible to begin affiliate marketing with “no” money? Obtaining an affiliate link and beginning to share it with people you know is the only method to begin affiliate marketing without spending any money. While this is feasible, it is not scalable, and unless you are continually networking, it won’t bring in any money.

  98. Ces réseaux suivent, rapportent et gèrent les paiements aux affiliés. Lorsque vous vous inscrivez à un réseau d'affiliation, vous avez généralement accès à toutes les sociétés d'affiliation gérées au sein du réseau.

  104. Wow, what a comprehensive guide to affiliate marketing! This article truly covers everything one needs to know to get started in the world of affiliate marketing. The way the information is presented makes it easy for beginners to understand and follow along. Thank you for providing such valuable insights and tips, and for making it all so accessible. Keep up the great work

  105. Affiliate networks act as a middleman between companies and their affiliates, managing relationships and providing third-party checks and balances. Affiliate links are special URLs that contain an affiliate username or ID. When a visitor clicks on an affiliate link and makes a purchase or takes another qualified action, the affiliate earns a commission.

  107. Is it actually possible to begin affiliate marketing with “no” money? Obtaining an affiliate link and beginning to share it with people you know is the only method to begin affiliate marketing without spending any money. While this is feasible, it is not scalable, and unless you are continually networking, it won’t bring in any money.

  109. A fantastic post, AJ! Your detailed explanation reminded me of my first foray into affiliate marketing, which was filled with uncertainty and learning curves. I appreciate how you elaborated on different commission models, and it could be a game-changer for beginners!

  111. Hi admin,
    Affiliate marketing is a thing that takes lots of time and effort. I have been doing affiliate marketing since 2018 and I never read such informative posts about affiliate marketing.
    Thanks for the post.

  114. Successful affiliate marketing requires selecting the right affiliate programs, understanding the target audience, and creating compelling content that resonates with potential customers. Transparency, trust, and maintaining ethical practices are vital for long-term success in the affiliate marketing industry.

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  115. Hey Auteur,
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  117. Unlock the secrets of Affiliate Marketing with this insightful article! It breaks down the intricacies of the process, making it accessible for both beginners and seasoned marketers. Learn how partnerships and commissions drive online success. A must-read to boost your revenue and digital marketing skills!

  118. I appreciated the way you explained the different revenue models in affiliate marketing. It was like a light bulb moment for me! I always had a vague idea about CPA, CPC, and RevShare, but your article clarified everything.

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