Conteúdo
Affiliate marketing is serious business. What is distracting you so much that you can’t concentrate on your work? There are probably a lot of things you are doing right now that you don’t even know are negatively affecting your affiliate marketing business. Chasing butterflies here means that you have lost focus of the goal of affiliate marketing: to get traffic, to get conversions, and to make a profit. But you just might be sabotaging your affiliate marketing business by doing some things that may seem harmless
There are probably a lot of things you are doing right now that you don’t even know are negatively affecting your negócio de marketing de afiliados. Perseguir borboletas aqui significa que você perdeu o foco do objetivo do marketing de afiliados: obter tráfego, obter conversões e obter lucro. Você pode estar sabotando seu negócio de marketing de afiliados ao fazer algumas coisas que podem parecer inofensivas agora, mas que serão grandes problemas para seu resultado final no futuro. Aqui está uma lista de coisas que você pode estar fazendo e que podem ser o maior (e último) erro que você cometerá no marketing de afiliados.
Procrastinação
This is an ill that affects half of the world’s working population, not just affiliate marketers. You sit down at your desk, or you stand at your desk, crack your knuckles, all ready to do some content creation. All of a sudden, you feel this great urge to download an ebook you saw online just the other day. Then you decide to take a sneak peak at it. Before you know it, you are an hour into the book, and your work hasn’t been done.
Or you just started to work on an article, then realise that you need to get some royalty-free pictures for the article you are writing. From Pixabay, you move to Facebook, then to your email, and when you get back to your work, you have lost interest, you have lost the drive to work. No harm done, you think to yourself, you can always do it later. This ‘do-it-later’ attitude is a big mistake for your affiliate marketing business. Try to avoid and set aside every possible distraction, and work when you have scheduled yourself to work.
Venda excessiva
Another thing that can’t be stressed enough: pré-venda ao cliente, don’t over-sell. Be honest and fair in your product reviews, and say just enough to get the visitor interested and curious so that they can click that link through to the advertiser’s page.
Over-selling products to customers, throwing the product in their face and telling them they have to buy it, will have the exact effect: they won’t buy it.
Concentre-se no objetivo: fazer conversões, não levar os clientes para a concorrência.
Não fazer pesquisa de palavras-chave
Keyword research is important. Keyword research can’t be overstated. Doing your keyword research lets you know how big the competition is. The smaller the number of searches for a particular keyword, the better your chances in those niches.
Just because you are already and affiliate marketing doesn’t mean you can’t fail if you don’t focus on your business. Make sure you do your pesquisa de palavras-chave e que seu SEO está de acordo com o padrão.
Não estar em seu nicho de mercado
Just because you are dreaming of the riches you will get from affiliate marketing, you somehow picked the wrong niche market, set up your affiliate site, selected your products, and started promoting them. You promote those products for all you are worth, and yet the traffic is low, the conversions are not enough, the revenue isn’t pouring in.
Esse é outro erro que você pode estar cometendo: estar no nicho errado. Pode ser que você seja apaixonado por isso, mas talvez ainda não seja para você. Em vez de promover produtos de café para perda de peso, por que não ser mais básico e promover café descafeinado? Com o tempo e mais experiência, você poderá conquistar o nicho de mercado do café.
Cobrindo seu site com anúncios
Yes, you are promoting products. It doesn’t mean that ads are all your visitors want, or need, to see. Make your site look cleaner and simpler, with some fun content and a few ads, like one on each side of the page and one at the bottom. That looks so much better and is more likely to bring in traffic than bombarding them with ads.
Não fornecer conteúdo suficiente
Escrevendo alguns poucos linhas de conteúdo não vai converter nenhum cliente para você. Se você tem feito isso, é hora de parar.
Você precisa dedicar tempo e recursos para selecionar conteúdo excelente para seus visitantes, independentemente da forma que o conteúdo possa assumir. Trata-se de uma análise de produto? Experimente o produto para que você possa ter informações honestas suficientes para fornecer aos seus leitores. É um tutorial sobre como usar os produtos da Cantu? Experimente esses produtos também. Pergunte a outras pessoas como elas os usaram e se funcionaram bem para elas. É uma postagem de blog sobre suas dicas de redação favoritas?
Você sabe o que precisa fazer para criar esse conteúdo. Ofereça aos seus leitores algo informativo e divertido para ler, e não três linhas de qualquer coisa e um link para a página do seu produto.
Não monitorar seu desempenho
This is why tracking metrics are important: you need them to track your campaign performances. Why would you be an affiliate marketer and check to see how well you are doing? If not your performance, you should at least check out how well the competition is doing. You need to measure how well your marketing strategies are working for you, how many clicks and impressions you are getting, how many sales and leads you are generating per week, and see where you can improve. Your business isn’t going to run itself: you are.
Uso de muitas estratégias de marketing ao mesmo tempo
This is the equivalent of a system overload. Calm down, take it slow, and reduce the number of marketing strategies you are using. Focus on one, get the data you need from it, and use another marketing strategy. If you can use two at a time, fine, that’s small enough. The aim is to see what works and what doesn’t, not lose track of what is really going on and just give up.
