Whether we admit it or not, everyone cares about how they look to some extent. It’s a way for us to project our personalities to the outside world. It reflects our personal style and, therefore, our identity.

Em 2015, o mercado de vestuário dos EUA foi avaliado em impressionantes $343 bilhões. Yes, it’s huge. And it’s getting even bigger. With that said, fashion is a HOT topic for bloggers. Why?

Porque as principais marcas de roupas do setor sabem que as melhores pessoas para comercializar seus produtos são os próprios clientes. Os blogueiros que estão no topo de seu jogo contribuem com milhões de dólares em receita de consumo para empresas de moda, e os blogueiros também ganham muito dinheiro.

It’s a vantajoso para todos cenário.

Os dois principais tipos de programas de afiliados

1. Clique pago

These types of programs pay fashion bloggers by the number of clicks their links get. They keep the commissions from sales and pay about $0.05 on average per click. Your favorite brands are likely to be among the participating retailers so you’ll be promoting products that are already trusted by consumers.

Redes populares: ShopSense, Shopzilla

2. Ganho de comissão

When you place affiliate links on products you’re sharing on your fashion blog, it contains a tracking cookie which remains active for a certain number of days. This cookie keeps track of any sales and pays you a commission after each successful purchase made on products you recommend.

Nesse programa de afiliados, há também dois tipos:

• Trabalhar diretamente com a marca – when you work directly with a brand’s affiliate program, the pay is often higher than if you were to register with a company that joins affiliate programs (this is the second type).

Redes populares: LinkShare, Venda de ações, Pepperjame Junção de comissões.

• Trabalhar com empresas que trabalham diretamente com a marca – some companies have already gone through the hard work of joining brand affiliate programs for you. Signing up with them is fast and easy, but they get a share of the commissions so you earn a little less. These companies are the ones who will provide you with special affiliate links. Sometimes, you’ll earn the same amount of commissions as if you were working the brand directly. Most of the time, however, it will be less.

Redes populares: RewardStyle, SkimLinkse VigLink.

Como começar

If you have your own fashion blog and are excited to start earning, it’s as easy as 1-2-3.

1. Get in touch with the brand and let them know you’d like to promote their products (or register on Affiliate Programs).

For some brands, it’s as easy as filling out a form. You don’t pay anything. Just have a quality blog with decent traffic and you are good to go. The same goes with affiliate programs.

2. Comece a lançar conteúdo excelente.

   Once you’ve joined an affiliate program, the next step (and the most time-consuming one) is crafting content that’s unique and engaging.

Seu blog de moda pode conter uma combinação dos seguintes tipos:

Avaliações de produtos – you can write about accessories that really made an impression at a party, or a swimsuit line that beautifully enhanced your figure. If done well, product reviews can generate a strong flow of affiliate income so be sure to make them as engaging as possible.

Conteúdo perene – having information that stays “fresh” and relevant to readers is a fantastic way to drive stable traffic to your fashion blog. These are usually “How to” guides or a compilation of tips that prove useful for anyone at any given time.

Exemplos de títulos de conteúdo Evergreen:

“The Male Fashion Fit Guide”

“How to Dress for YOUR Body Type”

“10 Rules for Wearing Statement Jewelry”

“5 Ways to Choose the Right Shoes to Wear with Your Outfit”

For the two content types just mentioned, you'll need to add the special affiliate links yourself… OU você pode optar por usar um plug-in que cuide disso para você. Os ThirstyAffiliates Autolinker é uma ótima ferramenta que faz exatamente isso!

Produtos informativos – for this type of content, you’ll need to do a lot of planning and writing. Info products can be e-books, an e-mail series, or mini courses. If you want something more compelling, try audio and visual content.

Confira este artigo da Forbes para obter mais detalhes sobre como comercializar seu infoproduto de forma eficaz e criativa.

Lembre-se:

A compra de conteúdo genérico é NÃO a good way of building up your fashion blog. Although it can be tempting to populate your site this way, you won’t sound like an expert to your readers (which may lead to less traffic and fewer sales).

3. Promova seu conteúdo em plataformas de mídia social.

After you roll out product-related content, the next step is to bring in consistent traffic to your fashion blog. If you’ve had your blog for some time now, then you may already have a steady stream of visits from genuinely interested readers. If so, good for you! If not, then leverage on multiple social media platforms such as Twitter, Facebook, Pinterest, Instagrametc.

Insights de especialistas: Because fashion is something that’s highly visual, you’ll get the most traction from promoting your content on photo-sharing apps like Instagram. The Australian clothing brand, Lorna JaneA empresa de roupas esportivas, Inc., é um exemplo de uma empresa que realmente decolou ao usar o Instagram para comercializar seus produtos. Suas fotos atraíram seus clientes-alvo: mulheres esportivas, de vinte ou trinta e poucos anos, que queriam ter uma boa aparência enquanto mantinham um estilo de vida ativo.

Now imagine if your photo on Instagram starts getting anywhere between 100 to 1000 likes. Let’s say 5% of those people go through your affiliate link (about 5 to 50 followers) and spends $50 on an item. That means you’d be making between $25 and $250 of commission from one photo alone! Sounds great, right? Well, what if you had that system working for every time you post a photo?

Marketing de afiliados para blogueiros de moda is your way to earn from doing something you love – which is talk about fashion. Now that you know how it works, you can start applying the concepts now and get the dough rolling in!

Deseja saber quais métricas devem ser observadas em seu marketing de afiliados? Dê uma olhada em este artigo. Além disso, dê uma olhada em ferramentas incríveis que o ajudarão a tirar o máximo proveito de seus programas de afiliados.

Feliz Blogging!

Divulgação de links de afiliados