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Affiliate marketing borrows many of the techniques used in regular internet marketing.
The idea for the affiliate is that they can reach audiences that the business would find cost prohibitive to go after themselves.
Some of the methods include:
- PPC (pay per click) advertising
- CPM advertising
- Blogging
- Reviews
- Marketing por correo electrónico
- Syndication
- SEO (both organic and paid)
- Redes sociales
- … and many more.
Strategy for online affiliate marketing
Tener una estrategia para hacer marketing de afiliación es muy importante, de lo contrario puede ser un poco como gritar al viento.
Relacionar a los visitantes adecuados con los productos adecuados forma parte de nuestro trabajo como vendedores afiliados.
Piensa qué tipo de tráfico está visitando los enlaces que estás publicando y comprueba si puedes atraer a más gente relevante a esa página.
Al fin y al cabo, la gente compra productos por recomendación tuya y si quieres convertir a los visitantes en clientes de ese producto o servicio, vas a querer hablar con las personas adecuadas.
El mejor consejo estratégico que puedo dar para el marketing de afiliación es que debe asegurarse de que su tráfico está precalificado, lo que significa que las personas que hagan clic en el enlace tendrán más probabilidades de comprar y no tendrá que esforzarse tanto para convencer a la gente de que debe comprar.
Step by step affiliate marketing
Affiliate marketing as a process can be described in a few steps:
- Pick a product, service or business to promote
- Sign up for their affiliate program and download the special link required to send a visitor to them
- Promote their product/service on using your own marketing methods. Reviews are good for this, as are recommendations to people in your circles among many other methods.
- Collect your commissions for sending pre-qualified leads that turn into sales
The third step is obviously the difficult part that most affiliate marketers struggle with. If you can nail the marketing of a product and pitch it to the right people however, it can be quite lucrative.
Affiliate marketing traffic
Getting traffic can be among the hardest challenges facin an affiliate marketer.
There are several methods you can use to get traffic for affiliate marketing and they include things like:
- Writing a blog
- Building a list to market to
- Advertising on other websites
- Forum participation
- Guest posting on blogs
- Redes sociales
- … and many more.
Sometimes affiliate marketers need to get creative with the techniques they use to get traffic to their websites. Sometimes creating link bait can be an effective strategy to get large amounts of attention in a short amount of time.
Other times, affiliate marketers can leverage events and optimize their website using SEO to garner traffic during peak seasonal times (ie. Christmas, Thanksgiving, etc).
Taking Charge Means Taking Responsibility
As I've often mentioned here on this blog, if you want to be successful in the affiliate marketing industry you need to stick at it. I seems like everyday you hear of people making overnight riches with affiliate marketing.
But the skinny truth of it is that it takes a lot of time to build up the audience, get traffic and build trust with these people so they will take your recommendations.
Stick at it, ask questions, listen to your audiences needs and wants and you'll be successful.
Más información
Hay montañas de información que aprender sobre el marketing de afiliación. Nuestro blog de marketing de afiliación le trae la mejor información que podemos reunir, quédese por aquí para más.
Haga clic aquí para obtener más información gestión de enlaces de afiliados para WordPress.
