Cómo evitar errores potencialmente costosos en el mantenimiento de su sitio afiliado

Starting an affiliate marketing site is one hurdle to jump over: the next one is maintaining that affiliate site. Affiliate marketing is a lucrative business, but things can still go wrong if you, the affiliate marketer, do not avoid certain mistakes that are bound to ruin your business. Don’t just sit back and wait for the passive income to come in just because you have set up the site, put up some content, and have started receiving visitors and customers.

Don’t just sit back and wait for the passive income to come in just because you have set up the site, put up some content, and have started receiving visitors and customers. Go to your affiliate site regularly, look at your estrategia de marketing de afiliacióny asegúrese de no cometer ninguno de estos costosos errores. De hecho, intente evitarlos por completo.

1. No se engañe: El marketing de afiliación no es un plan para ganar dinero rápido

El marketing de afiliación requiere trabajo, tiempo y esfuerzo. Es una fuente de ingresos, es cierto, pero no es una esquema de enriquecimiento rápido. El marketing de afiliación, como cualquier otro negocio, necesita que inviertas bien en él para que obtengas buenos beneficios. Prepárate, mental y físicamente, para trabajar por lo que ganas.

2. Trabajar más en la preventa

The art of making a sale is a delicate one. As an affiliate marketer, you are promoting a product or service that already has its own page with reviews and product descriptions. If you ‘wax poetic' about the greatness of a product, telling the visitors every single detail on your affiliate site, you make them want to buy it. When they follow the link or banner ad to the advertiser’s page, what do they see, but another set of reviews and product descriptions. You have effectively put them off that product. You are not to focus on vender el producto que está promocionando: céntrese en la preventa. Escriba lo suficiente para que el cliente sienta curiosidad e interés, y para cuando haya hecho clic en el enlace y haya visto la descripción principal del producto en la página de ventas real, sienta que necesita ese producto en su vida. Y así es como se hace una venta.

3. No promocione productos de los que no pueda responder

In other words, use the product before selling it. Customers are very discerning people and would prefer to go for products they can trust. Blindly harping about a product you know nothing about could harm your affiliate marketing business if the customers feel like you are exaggerating, and you don’t actually know how well the product works. Use the products you promote before promoting them, so that you can give honest, first-hand feedback about it. Customers will trust you more when they know that you are vouching for something you have used personally, and they can ascertain how it has worked for you.

4. Asegúrese de que su sitio tiene contenido

Nunca se dirá lo suficiente: el contenido es el rey. Your site should always have quality, helpful, and interesting content, be them articles or reviews. Don’t just post links and banner and text ads on your site and leave it at that. Give visitors something to read, content that will convince them that clicking on that link may just be worth it. Your business isn’t running itself, even if it is an online one. Write posts and update your site at intervals, once or twice a week, and even encourage comments from your readers.

5. Tener una lista de correo

Yes, you are trying to get customers to another individual or company, but you are getting paid for it. What kind of affiliate site are you maintaining if you do not have a mailing list? Get your visitors to sign up for their emails and have an email list of customers, so that you can send them promotional links in their emails. Don’t bombard them with emails though: schedule them for twice a week, or at other intervals, you may find convenient for you and the customers. Give them helpful information in your emails, and even tell them about discounts and sales that you are promoting. Customers are important for business: having a mailing list is just as important.

6. No promocione productos de baja calidad

This can’t be overstated. Unless you are catering to an audience that actually wants low-quality products, do not promote such products on your affiliate site. It is a disaster waiting to happen. Your reputation as an affiliate marketer carries a lot of weight, and you need to live up to it. Selling low-quality products will get you a bad rep with customers, who will end up taking their business elsewhere; your conversion rates will suffer, and you might end up losing your job with the affiliate network you have signed up with.

7. No promocione demasiados productos

Ser idiota significaría tener tres productos para promocionar y hacerlo eficazmente con buenos resultados. Ser un idiota sería promocionar una miríada de productos, algunos incluso de nichos diferentes, e intentar obtener grandes beneficios de todos ellos. Para mantener su sitio de afiliados, no caiga en la segunda categoría. No importa lo bien que usted piensa que puede realizar varias tareas a la vez, esto no vale la pena el tiempo y el estrés que se pondrá a través.

8. No elija un programa de afiliación y un producto inadecuados para trabajar con ellos

A la hora de elegir un programa de afiliación al que unirse, así como un producto que promocionar, tenga en cuenta el valor de pago, lo bien que se puede utilizar el producto y cuánto tiempo tendrá que dedicar a promocionar ese producto. Algunos programas de afiliación tienen tareas en las que el esfuerzo que dedica el vendedor afiliado supera el esfuerzo. A veces, el producto no es de gran utilidad o valor para su público objetivo. Evite caer en esto mientras trabaja para mantener su sitio de afiliado. La remuneración y el esfuerzo deben estar equilibrados, y el producto que promocionas debe ser útil y valioso para tu público objetivo. De este modo, podrás dedicarte al negocio que te gusta mientras ofreces a los clientes lo que necesitan y obtienes un buen beneficio para ti.

Divulgación de enlaces de afiliados