Whether we admit it or not, everyone cares about how they look to some extent. It’s a way for us to project our personalities to the outside world. It reflects our personal style and, therefore, our identity.

En 2015, el mercado de la confección de Estados Unidos se valoró en la asombrosa cifra de 1,5 millones de euros. $343 mil millones. Yes, it’s huge. And it’s getting even bigger. With that said, fashion is a HOT topic for bloggers. Why?

Porque las mejores marcas de ropa del sector saben que las mejores personas para comercializar sus productos son los propios clientes. Los mejores blogueros contribuyen millones de dólares en ingresos de consumo a las empresas de moda, y los blogueros también ganan mucho dinero.

It’s a win-win escenario.

Los dos tipos principales de programas de afiliación

1. Pago por clic

These types of programs pay fashion bloggers by the number of clicks their links get. They keep the commissions from sales and pay about $0.05 on average per click. Your favorite brands are likely to be among the participating retailers so you’ll be promoting products that are already trusted by consumers.

Redes populares: ShopSense, Shopzilla

2. Ganancia de comisiones

When you place affiliate links on products you’re sharing on your fashion blog, it contains a tracking cookie which remains active for a certain number of days. This cookie keeps track of any sales and pays you a commission after each successful purchase made on products you recommend.

En este programa de afiliación también hay dos tipos:

• Trabajar directamente con la marca – when you work directly with a brand’s affiliate program, the pay is often higher than if you were to register with a company that joins affiliate programs (this is the second type).

Redes populares: LinkShare, ShareASale, Pepperjamy Comisión Junction.

• Trabajar con empresas que colaboran directamente con la marca – some companies have already gone through the hard work of joining brand affiliate programs for you. Signing up with them is fast and easy, but they get a share of the commissions so you earn a little less. These companies are the ones who will provide you with special affiliate links. Sometimes, you’ll earn the same amount of commissions as if you were working the brand directly. Most of the time, however, it will be less.

Redes populares: RewardStyle, SkimLinksy VigLink.

Cómo empezar

If you have your own fashion blog and are excited to start earning, it’s as easy as 1-2-3.

1. Get in touch with the brand and let them know you’d like to promote their products (or register on Affiliate Programs).

For some brands, it’s as easy as filling out a form. You don’t pay anything. Just have a quality blog with decent traffic and you are good to go. The same goes with affiliate programs.

2. Empiece a difundir contenidos de calidad.

   Once you’ve joined an affiliate program, the next step (and the most time-consuming one) is crafting content that’s unique and engaging.

Tu blog de moda puede contener una mezcla de los siguientes tipos:

Reseñas de productos – you can write about accessories that really made an impression at a party, or a swimsuit line that beautifully enhanced your figure. If done well, product reviews can generate a strong flow of affiliate income so be sure to make them as engaging as possible.

Contenido perenne – having information that stays “fresh” and relevant to readers is a fantastic way to drive stable traffic to your fashion blog. These are usually “How to” guides or a compilation of tips that prove useful for anyone at any given time.

Ejemplos de títulos de contenido evergreen:

“The Male Fashion Fit Guide”

“How to Dress for YOUR Body Type”

“10 Rules for Wearing Statement Jewelry”

“5 Ways to Choose the Right Shoes to Wear with Your Outfit”

For the two content types just mentioned, you'll need to add the special affiliate links yourself… O puede optar por utilizar un plug-in que se encargue de ello por usted. El sitio ThirstyAffiliates Autolinker es una gran herramienta que hace exactamente eso.

Productos informativos – for this type of content, you’ll need to do a lot of planning and writing. Info products can be e-books, an e-mail series, or mini courses. If you want something more compelling, try audio and visual content.

Echa un vistazo este artículo de Forbes para obtener más información sobre cómo comercializar su infoproducto de forma eficaz y creativa.

Acuérdate:

Comprar contenidos genéricos es NO a good way of building up your fashion blog. Although it can be tempting to populate your site this way, you won’t sound like an expert to your readers (which may lead to less traffic and fewer sales).

3. Promocione sus contenidos en las redes sociales.

After you roll out product-related content, the next step is to bring in consistent traffic to your fashion blog. If you’ve had your blog for some time now, then you may already have a steady stream of visits from genuinely interested readers. If so, good for you! If not, then leverage on multiple social media platforms such as Twitter, Facebook, Pinterest, Instagrametc.

La opinión de los expertos: Because fashion is something that’s highly visual, you’ll get the most traction from promoting your content on photo-sharing apps like Instagram. The Australian clothing brand, Lorna Janees un ejemplo de empresa que ha despegado realmente gracias al uso de Instagram para comercializar sus productos. Sus fotos atraían a su público objetivo: mujeres deportistas de veintitantos o treinta y tantos años que querían tener buen aspecto a la vez que mantenían un estilo de vida activo.

Now imagine if your photo on Instagram starts getting anywhere between 100 to 1000 likes. Let’s say 5% of those people go through your affiliate link (about 5 to 50 followers) and spends $50 on an item. That means you’d be making between $25 and $250 of commission from one photo alone! Sounds great, right? Well, what if you had that system working for every time you post a photo?

Marketing de afiliación para blogueros de moda is your way to earn from doing something you love – which is talk about fashion. Now that you know how it works, you can start applying the concepts now and get the dough rolling in!

¿Quieres saber qué métricas debes vigilar en tu marketing de afiliación? Consulte este artículo. Además, eche un vistazo a estos herramientas increíbles que le ayudarán a sacar el máximo partido de sus programas de afiliación.

¡Feliz blogueo!

Divulgación de enlaces de afiliados