Bienvenue dans la série d'interviews de super affiliés où nous publions nos conversations avec des affiliés qui se débrouillent très bien et gagnent bien leur vie grâce au marketing d'affiliation. Ces interviews sont en partie inspirantes, en partie éducatives et totalement intéressantes ! Appréciez l'interview d'aujourd'hui...
In this post we're interviewing Chris Guthrie. 4 years ago he was fired from his corporate sales job and faced the prospect of either going and finding another one and earning about the same kind of money, or starting an affiliate marketing business. He chose the latter and the rest is history.
You might know Chris because of his huge successful exit from a reviews website that was monetized primarily through Amazon affiliate marketing.
He made 6 figures from that website and has gone on to bigger and better things since then including recently exiting on another site for $55k late last year. Clearly he's someone that has been on our radar to interview 🙂 Let's get stuck in.
1. Pour ceux qui ne le savent pas, pouvez-vous nous parler de vous et de ce que vous faites ?
My name's Chris Guthrie and for nearly the last half decade I've been working full time on building my online businesses. I got my first big break with Amazon affiliate marketing and since then have expanded out into buying and selling websites, creating software products and other revenue generating activities.
2. Comment utilisez-vous le marketing d'affiliation dans votre entreprise et sur vos sites ?
I use affiliate marketing both as a product owner to get affiliates to promote my own products and also as an affiliate by promoting other products as well. I've found the best results have really come from using my email lists to drive sales. Social media has been absolute worthless for driving sales (at least in my business) but each platform has it's intricacies that enable other business models and niches to thrive (e.g. Instagram works well for fashion stuff, Pinterest works well for design, home etc, Twitter works well for… nothing [in my experience]). No matter which social network rises and falls people will always have and use email for at least the forseeable future.
3. Quelle est la chose que vous pouvez citer qui a eu un effet positif et durable sur votre marketing d'affiliation et qui a fait décoller vos revenus ?
Number one thing that has had a huge effect on my income and results is building an email list. Everyone says it all the time but in countless conversations with beginners they just don't really believe how powerful it is and then invariably (if they stick with it) sometime down the line they'll start an email list and thing “why didn't I do this before?”
4. Combien de temps investissez-vous dans votre stratégie de marketing d'affiliation aujourd'hui par rapport à vos débuts ?
I think I spend more time now focused on getting new affiliates to promote the software products that we've created. That's the main change for me. That and just doing more affiliate promotions across the portfolio of websites I own.
5. Quel est le conseil numéro 1 que vous donnez aux nouveaux spécialistes du marketing d'affiliation ?
This type of question is always tough to answer because affiliate marketing is so broad a topic, but ultimately I'll go back to my earlier comments – build an email list.
Relevant traffic > Opt in page > Build relationship with subscribers > Promote relevant products that solve their problems > Profit
6. If you had to start again tomorrow, what would be the first thing you'd do to rebuild your affiliate marketing empire?
I'd ignore smaller opportunities and focus on larger ones. Having done a lot of different things online I've come to realize that focusing on smaller income sources that can only do less than $1k a month or so (e.g. niche sites) isn't as good of use of time as focusing on larger projects (e.g. authority sites). One of my better projects was a product review website that promoted products as an affiliate and I sold that one for six figures whereas my smaller sites never had that type of exit potential.
7. Où les gens peuvent-ils en savoir plus sur vous ? Branchez votre site 🙂
Best place is my blog: Entrepreneur Boost and the plugins we create for marketers can be found at Boost WP.
Bonjour Josh
As you know I’m a big fan of your plugin – use it on all my affiliate sites.
“Relevant traffic > Opt in page > Build relationship with subscribers > Promote relevant products that solve their problems > Profit”
Thanks for the tip.
Thanks Keith, great having you as a user!
It’s a great formula 🙂 Relationships always win at the end of the day.