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There’s a ton of work involved in creating a successful online business, especially when it comes to building affiliate links that actually convert. But one method many small business owners are finding success with these days is influencer marketing — a great way to help your business reach the masses quickly and affordably.
Mais il n'est pas toujours facile de trouver et d'attirer des influenceurs, en particulier des influenceurs populaires. Comment trouver des influenceurs ? Comment les contacter ?
In this post, we’ll share with you a few tips on how to reach out to influencers (and interact effectively with them) so you can build the kinds of relationships that will ultimately help you promote your business.
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Qu'est-ce qu'un influenceur ?
Though it can be a brand or business, in most cases an influencer is an individual who has a large and highly engaged following. This following can be through the influencer’s blog or social media profiles as well as offline. In any case, influencers have massive sway when it comes to their followers’ purchasing decisions.
Influencers have this power because they’ve established themselves as authorities in a specific field and have built trust with their following. Therefore, when an influencer recommends or promotes a product or service, their followers trust their judgment and are more likely to buy.
À quoi ressemble un bon influenceur ?
When it comes to your business, you don’t want to work with just anyone. And that counts for influencers, as well. There are a number of different les qualités que vous devez rechercher lorsque vous êtes à la recherche d'influenceurs and deciding whether they’re the right fit for your business. Following are a few of the most important.
- Des valeurs partagées. Anyone you work with, whether an influencer, business partner, or even staff, should have goals and values that align with yours. Pay attention to potential influencers’ posts and content to make sure the things they say, the way they say them, and the products and ideas they promote fall in line with your values.
- Intégrité. There are many influencers out there who are simply in it for a quick buck. Although they may have a large following, a closer look will reveal that they don’t care much about the products they promote. You want to find influencers who are authentic and genuinely s'efforcer d'offrir de la valeur à leurs adeptes. Vous devez également vous assurer que ces influenceurs jouissent de la confiance de leur public et qu'ils peuvent réellement les inciter à agir pour votre marque.
- Fiabilité. Assurez-vous de pouvoir compter sur un influenceur potentiel avant d'entreprendre un projet avec lui. Examinez les campagnes auxquelles l'influenceur a participé par le passé et notez la manière dont il a promu le produit. Combien d'efforts ont-ils été consacrés à la promotion ? Les messages étaient-ils cohérents ? Les messages étaient-ils complets et réfléchis ou génériques ?
- Cohérence. You definitely don’t want to work with an influencer who never creates content unless they have a campaign to promote. Seek out influencers who post regularly and who are consistent in the timing and quality of their posts.
Conseils pour atteindre les influenceurs
Reaching out to influencers doesn’t have to be complicated or intimidating. Following are a few tips to help you out as you get started.
S'informer d'abord sur eux.
Pour établir une relation stable avec un influenceur et rendre votre présentation plus mémorable, apprenez quelques informations sur lui avant de le contacter. Entrer en contact avec un influenceur simplement parce qu'il a un grand nombre de followers peut facilement être une perte de temps pour vous deux.
Approach an individual because you notice how excellent their photo quality is, you love a series they have on their social media, they write great captions, or they have a star quality about them that you really appreciate. Then tell them about it! This will show that you’ve taken notice of their value and that you’re interested in a partnership because of its potential benefit to both of you.
Interagir sur les médias sociaux.
One of the best ways to attract and engage with potential influencers is to interact with them on social media. When an influencer notices that you’re liking, sharing, and engaging with their content, they’ll be more open to hearing from you about a possible collaboration.
Soyez bref et concis.
Your initial communications with influencers shouldn’t be long-winded. That initial pitch, whether via direct message or email, should be short, sweet, and to the point, so the influencer can get the information they need to move forward without having to invest too much time. Remember, influencers are busy people, and they don’t have time to sort through a long, drawn-out email or direct message.
Énoncer clairement les objectifs et les récompenses.
Before and while you’re reaching out to influencers, make sure you both clearly understand the les objectifs que votre entreprise s'est fixés pour travailler ensemble. Soyez également très clair sur la manière dont l'influenceur sera récompensé ou rémunéré pour son travail.
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Réflexions finales
Influencer marketing is a rapidly-growing method with high impact, and it can deliver a great ROI. When you take the time to find the right influencers to work on your promotional campaigns, you’ve got a great chance of achieving success.
Avez-vous déjà eu recours au marketing d'influence ? Avez-vous des questions sur la manière de contacter les influenceurs ? N'hésitez pas à nous en faire part dans les commentaires !
Pour en savoir plus sur le marketing d'influence, consultez nos articles sur les sujets suivants le contenu qui convient le mieux à votre programme, si le marketing d'affiliation fonctionne sans site webet le mode de paiement des commissions d'affiliation.
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