ThirstyAffiliates was created by our friend Josh Kohlbach at Rymera Web Company to help affiliate marketers make more money by protecting commissions and providing powerful tools and intuitive management of affiliate links.
As Rymera’s other products gained traction, it became clear that their focus going forward would be WooCommerce. That meant ThirstyAffiliates no longer fit with the rest of their product portfolio. It was at this time we started chatting about finding a new home for the product.
The more we talked, the more it made sense for Caseproof to acquire ThirstyAffiliates. ThirstyAffiliates and Pretty Links solve similar problems but approach them from different angles and serve different markets.
Plus, we were well positioned to take ThirstyAffiliates over. We have deep knowledge of affiliate link management in WordPress, considering that Pretty Links is a leading WordPress affiliate link management plugin.
This brings us to today’s announcement. Caseproof has officially acquired the ThirstyAffiliates plugin in an all-cash deal.
What Does the Caseproof Acquisition Mean for ThirstyAffiliate Users?
The acquisition of ThirstyAffiliates by Caseproof means that ThirstyAffiliates users will continue to benefit from updates, support, and additional future enhancements. We plan to maintain ThirstyAffiliates with the same philosophy that Josh and his team have had for years.
Importantly, there will be no requirement to purchase or install Pretty Links to continue using ThirstyAffiliates.
We’ll continue to support and build ThirstyAffiliates as a separate product from Pretty Links. So if you’re a ThirstyAffiliates customer, there won’t be any perceptible difference other than a new team providing you with support.
What Does this Mean for Pretty Links Users?
The changes surrounding the acquisition of ThirstyAffiliates by Caseproof will be largely imperceptible to Pretty Links users. We have a lot of exciting new features in the works that we’re planning to release in the upcoming weeks.
So, you can expect to see some cross-pollination between the two products that will enhance your experience using both Pretty Links and ThirstyAffiliates.
Here at Caseproof, we appreciate our new ThirstyAffiliate customers, and we’re truly excited to serve you. We look forward to helping you excel in your efforts to manage affiliate links and monetize your content!
CEO of ThirstyAffiliates