ThirstyAffiliates Has Joined the Caseproof Family

I’m very excited to announce today that Caseproof (the parent company of Pretty Links & MemberPress) has acquired ThirstyAffiliates.

ThirstyAffiliates was created by our friend Josh Kohlbach at Rymera Web Company to help affiliate marketers make more money by protecting their commissions, providing powerful tools and providing intuitive management of affiliate links.

Josh and his team have maintained ThirstyAffiliates for years. During this time, Josh also created other products focused on WooCommerce including Wholesale Suite, Advanced Coupons and Inventoroo.

As Rymera’s other products gained traction it became clear that their focus going forward would be WooCommerce and ThirstyAffiliates didn’t quite fit with the rest of their product portfolio anymore. It was at this time that we started chatting about finding a new home for ThirstyAffiliates.

The more we talked, the more it made sense for Caseproof to acquire ThirstyAffiliates. ThirstyAffiliates and Pretty Links solve similar problems but approach them from different angles and serve different markets. Plus, we were well positioned to take ThirstyAffiliates over … we have deep knowledge of affiliate link management in WordPress considering that Pretty Links is a leading WordPress affiliate link management plugin.

This brings us up to date with today’s announcement. Caseproof has officially acquired the ThirstyAffiliates plugin in an all-cash deal.

What does this mean for ThirstyAffiliate Users?

This acquisition means that ThirstyAffiliates users will be able to continue to benefit from updates, support and additional future enhancements. We plan on continuing to maintain ThirstyAffiliates with the same philosophy that Josh and his team have for years.

There will be no requirement to purchase or install Pretty Links to continue using Thirsty Affiliates.

We will continue to support and build Thirsty Affiliates as a separate product from Pretty Links. So if you’re a ThirstyAffiliates customer, really there won’t be any perceptible difference other than there will be a different team providing you with support.

What does this mean for Pretty Links users?

The changes surrounding this Acquisition will be largely imperceptible for Pretty Links users. We have a lot of exciting new features in the works that we are planning on releasing in the upcoming weeks. You can expect to see some cross-pollination between the two products that will enhance your experience using Pretty Links and ThirstyAffiliates.

We appreciate our new ThirstyAffiliate customers and we’re truly excited to serve you. We look forward to helping you excel in your efforts to manage affiliate links and monetize your content!

Blair Williams

CEO of ThirstyAffiliates

8 thoughts on “ThirstyAffiliates Has Joined the Caseproof Family

  1. This is interesting. I use both Pretty Links and Thirsty Affiliates and there’s quite a different workflow between the two. Now, I hope you can port the best of each tool into the other. Looking forward to seeing the developments

  2. So, will you merge the two tools? I was looking at purchasing a TA pro licence for black friday, in all honesty am I best to go with PLL now? I’m a small time affiliate but hoping to use the geotargeting ability of TA and make adding links easier and more discreet. Hope you or other clients can help with a recommendation. If you’ll be merging I guess it won’t matter.

    1. Hi Megan, no plans to combine them at this point. The two products will be kept separate and maintained separately as well. Hope that clears things up!

  3. cant wait to see the changes in pretty links in the year ahead, i bought my unlimited lifetime copy way back in 2009. so been using it for quite a while!

  4. Hi Blair, Congrats to ThirstyAffiliates team. I have been using both pretty and Thirsty Affiliates links for quite some time now. I feel it is better to keep both products separate, even though both the products tackle the same problem, however they have different workflow altogether. Keep up the good work guys.

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