Conteúdo
Mais do que nunca, os compradores estão fazendo compras pela Internet. Em 2021, as estimativas sugerem que mais de dois bilhões de pessoas will purchase products and services online. That’s up by around 500 million in the last five years.
What does this mean? That there’s ample opportunity for every business to find customers willing to spend money with you. Companies both great and small recognize this, and that’s where the downside comes in – competition in the online world is fierce.
Markets are crowded, and consumers increasingly struggle to weed out the good from the bad. As such, it’s becoming difficult for businesses to make their mark in online markets. So what can you do about it?
Enter niche marketing. By making use of more closely defined, intimate market niches, you’re more likely to find success online.
This guide will give you an understanding of niche marketing – and the niche research you’ll need to carry out to strike gold for your business. Whether you’re trying to establish an site de afiliados ou tentando monetizar um hobby, este artigo é leitura essencial.
O que é um nicho?
Let’s start simple. What is a niche? In marketing circles, a niche refers to a specialized segment of a larger market. It has its own identity that separates it from the rest of the market in some way.
Que tal um exemplo? Uma empresa está procurando por um aplicativo de chamada em grupo para permitir chamadas de vídeo entre equipes remotas. Existem algumas opções gratuitas, mas elas limitam a duração das chamadas ou o número de participantes. Naturalmente, isso é problemático.
This need creates a niche since the wider market doesn’t offer an acceptable solution. To fill it, a service provider could create a video conferencing tool that provides limit-free group calls. This renders other options obsolete for this specific type of consumer.
By aggressively pursuing a niche market, a business can extract market share that wouldn’t have been accessible to them otherwise.
Por que os nichos de mercado são importantes?
Some people struggle with the idea of niches. They think by limiting the number of people you’re targeting, you’re limiting your business’s profitability. That’s not the case.
When niche marketing is carried out effectively, it allows you to build brand recognition and credibility. Once you’re more well-established, it’s possible to pivot into new market niches, and you stand a much better chance of making an impact on the wider market.
Certainly, it’s far more sensible than mindlessly blasting out mala direta ou fazer ligações frias para consumidores desinteressados no mercado mais amplo. Essas ferramentas são mais bem utilizadas com nuances. Nesses casos, faz sentido ser um peixe grande em um lago pequeno, em vez de um peixe pequeno em um oceano agitado.
Como identificar um nicho
It’s clear that niches offer a real opportunity for profit-making, but how do you settle on the one that’s right for you? You’ll need to carry out extensive research to assess the feasibility of a niche, and there are a few characteristics you ought to look for.
Longevidade
Building a business takes time, energy, and money – sometimes, lots of money! It’s equally demanding setting up your business to operate in a niche. Accordingly, it doesn’t make a whole lot of sense to tune up your business in this way if the niche you’re selecting isn’t sustainable.
As manias e os modismos de curto prazo diminuirão rapidamente em popularidade e o deixarão com uma imagem inferior. público-alvo. This doesn’t mean there isn’t money to make, but it brings into question the practicality of the venture.
Comportamento do consumidor
Some people mistake audience size with profit potential. This is always a mistake. Just because your niche has a large audience, doesn’t mean they’re likely to shell out their cash. You need to be sure the consumers you’re dealing with are happy to spend.
Are you solving a painful, urgent problem for them? If you’re answering a need that is dire enough, they’ll respond with their wallets. If not, this isn’t the niche you should be targeting.
Ocupação de mercado
Niche markets are attractive, in part, because they have reduced competition. Even so, that doesn’t mean you’ll be operating with total freedom. In fact, if a niche doesn’t have some existing competition, this might raise doubts about its profitability.
Finding a sweet spot can be challenging, but it is possible. Ideally, you’re looking for a niche that is beginning to flourish but has not yet reached the mainstream consciousness. Establishing yourself as one of the early actors gives you a chance to forge an authoritative reputation before things get more crowded.
Estratégias de pesquisa de nicho
Now that you know what you’re looking for, how are you supposed to identify these qualities? Below, we’ve compiled some niche research strategies to find the best opportunities. From mídia social e SEO research to monetization evaluations and competition analysis, we’ve got you covered.
Avalie seus pontos fortes
If you’re going to try your luck with a niche, it might be best to pick something you have an existing interest in. Being knowledgeable about a niche gives you a distinct advantage when it comes to uncovering gaps in the market. It means you’ll have a better understanding of indicadores-chave de desempenho (KPIs) também.
É importante ressaltar que isso significa que você deve ser capaz de superar os momentos mais difíceis, quando parece que o negócio pode não ser bem-sucedido. Isso é algo que a maioria dos proprietários de empresas experimenta em um momento ou outro.
Pesquisa de palavras-chave
Você sabia que 51% de compradores use Google to research the purchases they’re planning? That’s an incredible number. Billions of product and service searches are completed every year, and you need to take advantage.
There’s a wealth of data out there, so use it. Platforms such as Moz can offer insights into people’s searches in the wider market. This can help you to identify potential niches.
Buscas por empresas de videoconferênciapor exemplo, trazem resultados relacionados a plataformas especializadas para idosos. Outros estão procurando soluções educacionais. Esses são nichos que podem valer a pena buscar para esses tipos de negócios.
Analise seus rivais
Once you have a niche in mind, you need to have a clear idea of how you’re going to make money from it. You might have some already – programas de afiliados and advertising come to mind – but crystal clear clarity is what you require. Your competition is a good place to start your assessment.
Usando plataformas como Ahrefs, you can gain access to the highest-ranking (i.e. most successful) content in your niche. Once you know who you’re competing with, you can explore their monetization methods.
Affiliate links and ads are a fine choice, though other businesses also sell their products and services directly to their audience. Naturally, the type of business you’re running will have an impact on how you generate revenue.
Evaluating your competition won’t only show you what’s successful in a niche but help you identify gaps they’ve not monetized yet.
Apresentando seu caso
After learning about the niche you’re going to target, you need to come up with a plan of action. What unique selling points can you offer? Which problem are you solving for your audience? Much like a startup that offers horários de trabalho flexíveis to lure talent from larger organizations, you need to find a way to set yourself apart, particularly if you’re a newcomer.
Você está oferecendo informações especializadas e recomendações de produtos? Avaliações técnicas especializadas de software de reuniões on-line or cloud storage? How about physical products? It doesn’t matter. Either way, the marketing strategies you use need to emphasize why your business is worthwhile.
A oportunidade bate à porta
A principal vantagem de um nicho de mercado é que você pode ganhar muito dinheiro sem ter que lutar contra os grandes o tempo todo. Encontrar um nicho lucrativo, no entanto, é algo que muitas empresas não conseguem fazer, mas com um pensamento claro e uma pesquisa definida, você pode dar os passos certos.
Leverage niche research. Expose market gaps, assess your competition, and exploit what they’re missing. Do it properly, and your success is assured.
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Recebo informações incríveis de seu blog, muito obrigado por esse blog incrível
Bom conteúdo! Este é um guia claro que não encontrei em lugar nenhum. Muito obrigado
Muitos profissionais de marketing cometem o erro, muitas vezes fatal, de mergulhar de cabeça nos nichos de perda de peso ou de ganhar dinheiro on-line quando se deparam com essa decisão, e isso pode ser decisivo para seus esforços de ganhar dinheiro on-line.