I was really bummed out recently when one of my favourite SERP checking tools (SERPLab.co.uk now SERPRobot.com) closed its free program saying they could no longer support it. It’s still a great tool but unfortunately, they won’t be offering a free plan anymore.
I started hunting for alternatives and given that I only have a modest amount of keywords for each of my sites the main thing that I wanted was to be able to do it on a regular basis with minimal fuss. And doing it for free is definitely preferred!
Surprisingly, there are actually still tons of options out there for free SERP checker tools, especially for affiliate marketers. Affiliate marketers typically don’t need to track tons of keywords (though some do if they’re working on a large site) so our needs can be covered by most free options.
This isn’t to say some of the big tools like SEMRush or Ahrefs aren’t worthy of our attention, but if like me, you’re back in the market for a free SERP checker tool because you either can’t afford the higher end tools or your needs just aren’t that great to warrant the expense then you should check out this round up tools.
1. RankTank’s Free Keyword Checker Spreadsheet
The first and I think the best option for a free SERP checker for your affiliate marketing is from a company called RankTank.
The way it works is actually via a special Google Spreadsheet which you can download and make a copy of to your Google Drive.
From there you plug in your website address and a list of keywords and it goes ahead and checks them according to the parameters.
One thing I noticed off the bat was that it’s fast. Really quite fast.
I pasted around 40 keywords into the spreadsheet for one site and it whipped through them in no time, bringing back the ranking information in less than 10 seconds.
You not only get the ranking position, but you also get back some other useful stuff like who is immediately above you and below you in the rankings, who ranks number #1, what your indexed title and meta description looks like (hint: it might not be exactly what you’ve set depending on what Google decided for the SERP).
The only restrictions are:
- If you want monthly search volume estimates for your keywords you’ll need an active SEMRush account
- If you want to check more than 100 keywords in one spreadsheet you’ll need their Pro version.
Because I’m usually not checking more than 100 keywords per site in most cases, I just make a copy of the spreadsheet for each site I’m tracking. It’s really quite a simple tool to use and no signups necessary which is nice.
If you only have a low number of keywords and you don’t need the rankings to be updated daily then you can probably get away with a free account on SERPWatcher.
SERPWatcher is one of the more popular tools around for monitoring large numbers of keywords on sites so you can grow into this as you start getting some funds in your pocket to invest.
In their free plan you can track up to 50 keywords and they check 5 at a time every 24 hours. So again, you’ll not be able to track very much with this but its fine for small sites that you’re just monitoring a handful of keywords every week to watch for rankings fluctuations.
They also make a lot of other interesting software like keyword analysis tools, SERP analysis tools (so you can tell what you need to do to beat your competitors) and also a tool for backlink analysis. I haven’t tried these others, but they appear to be competitors of the larger toolsets found in SEMRush, AHrefs and Moz to an extent.
For search engine rankings monitoring though, for small affiliate sites, it’s a great tool that is easy to use. Very simple interface.
3. GeoRanker’s Local Rank Checker
GeoRanker’s Local Rank Checker was another tool that I came across but with a slightly different focus – it’s more about telling you information on a local targeting level. You can really do some interesting things with this tool to see how you rank in not only the US/General Google rankings but also rankings on Google results around the world.
They have a free tool which is designed for once off use, but its very simple to use and give some great information.
You can see how it lets you search different countries all at the same time and see your ranking in each engine. There’s also an option to search at a city level too.
You basically select the country and you can tell it how many of the top cities in your country to check. Or, if you prefer, you can enter a custom city or zip code if you are in the US.
The main downside is this free tool is only good for one-off searches and if you want to search again, you’ll have to come back and run the same search. That is fine if you only have a few keywords to check every now and then but for a long list that can be painful. If you do want a proper report with multiple keywords then you’ll need to look at using their paid tool.
4. SERPs.com Free Keyword Rank Checker
One of the big boys in the SEO tools industry also has a free keyword rank checker that you can use without even getting an account.
Just like the GeoRanker tool above, its only good for single keyword searches at a time but its fast and accurate and you can search multiple locations and on this tool, you can even choose between Google and Yahoo engines.
One thing I like about this tool is that it checks up to position 250 which many do not for various backend processing reasons. There’s also the option to check mobile rankings vs. desktop rankings which is pretty unique for a free tool.
5. Search Engine Genie’s Google Position Checker
The last one on my list is an oldie but a goodie. Search Engine Genie’s free tool has been around for a long time (and the interface shows it’s age). But it’s still perfectly functional and actually quite fast too.
If you’re just after a no-nonsense response to your keyword ranking enquiry then this tool has you covered with very little hassle. The load time is quick and it gives you exactly the information you’re after.
Surprisingly functional – it even lets you check your rank in various Google engines around the world.
Sure, it looks like a dog’s breakfast compared to some of the more modern tools, but you wanted something for free right? Beggers can’t be choosers – this is the no-frills option that gets the job done.