According to research reports, people spend less than a minute going through any website. People tend to scan through websites before settling down to go through it if something catches their eye.
You need to be able to grab and hold their attention for much longer if you want to get customers. However, you may have noticed that customers quickly leave your website anytime they land on it.
There are many reasons why this happens, and if any of these reasons apply to your website, you should work on it quickly, before your website becomes a dead zone (also, there is a free checklist of quick reasons why people leave your website available!).
1. There Are Too Many Ads
This goes without saying. If your website is plastered with ads – at the top, on the sides, between every four lines of text, and at the bottom – customers will leave in a hurry. No one likes seeing clutter like that.
Likewise, if your site is 100% full of affiliate links, you’ll experience the same issue. Make your site’s content the true hero and you’ll be rewarded with lower bounce rates and high on-page times.
2. Poor Legibility
If your site’s legibility is poor, you will lose visitors in droves.
Using background colours that jar the senses and fonts that look nice but aren’t readable won’t help you in any way. No matter how unique you think it makes your website, people feel put off by poor colour choice and poor font choice.
Avoid white text on black background (or just light on dark background) as it’s less readable.
3. Slow Loading Time
If your website takes more than a couple of seconds to load, people will leave.
An up to date website needs to load in the fastest time possible, or visitors won’t wait for it to open, to move to another site to find what they are looking for.
This is why website loading speed is now a ranking signal in Google – because it affects the user experience so much.
4. Poor Site Navigation
Site navigation is supposed to be based on what you customers would want, not what you want.
Site navigation should be easy and effortless, with easy to understand language, buttons that are actually clickable, links that lead to obvious places, and drop-down sub-navigation cues.
If navigating your site is akin to getting lost in a maze, people will give up.
5. Deceptive Content
No one wants to see a catchy headline like ’10 Ways You Can Spruce up Your Bedroom’ and then open the page to find an essay on design principles. People do not like to be deceived.
Ensure that what they are expecting is what you are delivering.
Useful content is clever and witty and fun and gives exactly what it promises. The format, be it long-form content or short-form content matters less than you think.
6. Outdated Web Design
Whoever told you once you have designed your website you don’t have to do anything else to it again, lied.
Web solutions and technologies evolve literally every day.
People’s tastes in web designs also change every day.
If your site hasn’t been redesigned in the last 3-5 years you’re almost guaranteed to be working with outdated design principles.
Giving your website a design overhaul (even if it isn’t a major one) will almost always improve your bounce rate.
7. Outdated or Broken Functionality
Keeping the technology your website runs on up to date is important. But you should also keep the plugins and themes that you are using to add additional functionality to your site up to date as well.
Often outdated plugins can throw random errors, or not work correctly. This causes bad user experience.
When something doesn’t quite work how they expect visitors leave.
Have you been through your website’s plugins list recently? Is there anything that can be removed or updated to something better?
8. Autoplaying Videos
For most people, nothing makes them hit the ‘back’ button faster than a video that starts playing once they open a site.
Sometimes the video starts playing before the site completely loads!
Unless you’re Youtube, most people prefer to choose whether to play a video and would rather not have that decision taken away from them.
9. Unclear Product Benefits
This one relates more to the content itself and how you provide information.
Many people, when they write about a product, will list the features of the product. However, people engage better when you flip that around and talk about how the product features benefit the person.
If you own a blog and you’re trying to get your visitors to click on your affiliate links, tell them what is in it for them if they purchase the product you’re recommending.
If you vaguely list the features then how are they possibly meant to know whether the product is going to be a good fit for them?
Don’t talk about what a product does, talk about what it will do for them.
10. Non-Responsive Website
A responsive website is one that can adapt itself to for any screen size it’s viewed on. Most sites designed after 2014 will be responsive (if it’s not have a stern talk with your web designer).
If your site can only be accessed via a laptop or desktop computer you’re leaving out all the hundreds of millions of Android devices, iPhones and iPads, Windows phones and more.
In this day and age, it doesn’t make sense that you wouldn’t have a responsive website.
These are 10 reasons why people leave your affiliate site in a hurry. If your website is guilty of any of these crimes, you should do something about them. Fast.