Product reviews are the lifeblood of many affiliate marketing businesses, so we’re always looking for ways to get more from that content… or make it better… or help it go further.
That’s what this article is all about – writing better product reviews to increase your affiliate earning as much as possible.
So many affiliates just write some text on a page and expect it to convert. But writing the text is just the beginning.
Watch this video and you’ll learn my three tips for getting more out of your product reviews.
Tip #1: Be thorough
What will make your product review stand out from other people’s product reviews is to cover things they don’t.
Add more detail than your competitors do
Adding more detail than your competitors do will give your reviews a massive edge.
You can do this by giving your personal story about using the product (something that can’t be replicated because it’s yours), covering features in much greater detail, giving demonstrations or data to show the product in use, giving technical stats, and offering information about the company. For more ideas, see this guide on how to write a killer review.
Find what motivates people
Highlighting what motivates people to buy a product in your product review can give you much better affiliate sales.
Thankfully, there’s a shortcut you can use: look at what the company behind the product is doing in their marketing.
Pay close attention to:
- How they talk to their customers
- What language they’re using
- Which points they hit on to trigger people
- What features they believe are important
If you can borrow some of the phrasing and points they use in their marketing for your product review, you’ll be able to hit on those same things.
Go for length
Google and other search engines are always looking for the best result for any particular search term. For product reviews, they want something that covers the product in great detail and really helps people make an informed buying decision. You can bet they’ve coded this into their algorithm.
One indicator of review quality is length, so you should be shooting for at least 1200 words for your review articles.
That might sound like a lot, but there are tons of ways to write 1200 words and beyond quite easily. Some ideas are personal stories, covering features more in-depth, comparing features with other similar products, and talking about the company.
Tip #2: Add more than just words
You might be tempted to write reviews that are just words on a page. But remember, people like to skim. When it comes to long product reviews (remember, yours should be around 1200 words), you want to add other things to help move readers through the article.
Video (So hot right now)
There are tons of options for making video part of your product review, and let me tell you, people are hungry for video content right now.
Some options for including video (or multiple videos) in your product reviews include:
- Unboxing videos
- In-depth demonstrations
- Overview of features
- Usage examples
- Personal stories about using the product
Plenty of pictures
When you skim an article, your eyes are drawn to the important information that stands out. Usually, this is headings, bold copy, lists, and pictures.
Adding plenty of pictures to your article improves the skim-ability of your review hugely.
It also does one other thing of which I’m a big fan – it gives you another way to tell the story.
Some people are analytical by nature and like reading the text, but many of us are visual people. We prefer to consume graphics, photos, and video content.
Tip #3: Recreate your review elsewhere
Lastly, I suggest using parts of your review in other parts of your site to get more mileage from what you’ve written.
Recreating parts of your review in other articles on your site is simply a matter of inserting natural snippets that direct people back to your review.
The important thing for affiliate marketers to remember is that their reviews are a big piece of their overall affiliate strategy. They’re often the money making pages on the site. So the more attention you can draw to them the better.
Some options for where to include snippets of your review or links back to your review include:
- Roundup and “best of” posts. These are great for pulling short snippets from your review and linking back to drive traffic.
- Existing evergreen or highly trafficked articles on your site. Leverage the articles that are already getting good traffic on your site and insert (where contextually appropriate) a snippet of review content and a link.
- Email autoresponders and courses. People involved in these sequences of content are already 100% engaged with the material, so it’s a great time to drive them back to a money-making page like a review page.
- Other product reviews. People love to compare products before they purchase. Seeing two highly detailed product reviews will help them make an informed buying decision. Another great content idea is to create a whole new post comparing the pros and cons of each similar product in your niche.
With a little more effort than just writing some text on a page, you can stretch your product reviews into real performing articles that earn some serious money.
Have you used any of these tactics to grow the power of your affiliate product reviews? Tell us in the comments what strategies have worked well for you!