Matching the right visitors up with the right products is part and parcel of our job as affiliate marketers.
At the end of the day, people are buying products on your recommendation and if you want to convert visitors into customers of that product or service you’re going to want to be talking to the right people.
Why performance measurement is important
Performance measurement as an affiliate can help you adjust your wording and how your present your affiliate links to the visitor in order to maximize the amount of click-throughs you get.
It’s incredibly important to know how effective your efforts are as sometimes the smallest change can result in a big change in a number of people who click through via your affiliate link (which in turn can result in more sales).
Tracking clicks as an affiliate
Knowing how many clicks you receive on your affiliate links can help you determine what your click-through rate is.
The click-through rate is how many out of the number of visitors that see your links actually click-through the link to view the product/service on the other end.
Best affiliate marketing tracking software
The software we recommend for tracking your affiliate marketing campaigns is actually using a combination of tools.
ThirstyAffiliates is the best way to track your affiliate links in WordPress and combining this with Google Analytics means you can retrieve very fine-grained reports on what is working and what isn’t.
Knowing how your affiliate campaigns are tracking is very important for determining if the effort you are putting in is paying off. Without the ability to manage your affiliate links like ThirstyAffiliates provides you would be flying blind.
The best strategy is to not sell to everyone
The best strategy tip I can give for affiliate marketing is that you need to ensure your traffic is pre-qualified, this means the people clicking on the link will be more likely to buy and you don’t need to struggle quite so hard to convince people they should buy.
There are mountains of information to learn about affiliate marketing. Our affiliate marketing blog brings you the best information we can muster, stick around for more.
Click here to find out more about our affiliate link management tool for WordPress.