More traffic. More traffic. More traffic. This is what every online marketer strives for so that they sell more products on their affiliate websites. However, there’s one harsh truth that every one of us has to accept. Lots of website traffic doesn’t always translate to lots of affiliate sales.
In order to earn more money from your affiliate marketing efforts, lots of traffic alone doesn’t help. The traffic to your website should also convert really well. Visitors that come to your website should also buy the affiliate products that you are promoting as an affiliate marketer. In case your affiliate website gets a good amount of traffic but you struggle to make enough affiliate sales, there’s definitely something wrong.
Before it’s really too late, given below is a four-point formula that you can use to get the most conversions out of your efforts.
Find Visitors Who are ‘Ready to Buy’
Visitors that come to your website and visitors that are really interested in buying what you promote are two different things. That means you need to attract those visitors that are ready to convert.
So, what do you do?
Rather than targeting a broad range of people or audience, you need to focus on that incredibly specific group of people that are in search of the products that you are promoting on your affiliate website.
Well, you should be more selective in the way you target keywords. Remember it’s not the high volume or short-tail keywords that will bring you higher conversions. If you want more conversions, you should choose specific or long-tail keywords that bring highly targeted traffic.
In many cases where online marketers are unable to convert website traffic into sales, the problem is with the style of communication. No matter how much traffic or targeted traffic you get to your affiliate website, you can’t get conversions if you lack effective communication skills.
Therefore, you need to re-evaluate the kind or quality of content you are creating. It’s not just plain content that will help you make more sales. For better results, your content should resonate with the target audience.
Telling a story or sharing your experiences is what you actually need to do. It’s only by communicating effectively that you can connect with the target audience on a personal or emotional level, earn their trust and compel them to buy affiliate products that you are selling.
Improve Your Website Pages
The third very important thing is the design or the user-friendliness of your affiliate website. The way your website is designed should help the interested visitors easily find what they are looking for.
Actually, your website should be ‘designed to sell’.
Here are a few useful tips –
Get rid of distractions.
Make products the focal point of your pages.
Help visitors keep on track (easy navigation).
Follow this strategy – AIDA (Attention, Interest, Desire, Action)
Make the call-to-action prominent.
Build credibility with trust elements.
Instill urgency (so, visitors buy instantly).
In fact, there are a lot many things that you can do to improve the pages on your website so that you can easily attract the attention of your visitors, guide them appropriately and convert them quickly.
When you want to convert more website traffic into sales and keep the profits increasing too, you should never forget to have an accurate measurement system that tracks the performance of your website. When you know where you are actually headed, you’ll be in a better position to know more about your visitors and improve your strategy to maximize conversions.
Please let me know your thoughts or opinions.