It is important for customers to know that you believe in the products or services that you are promoting if you really want to increase affiliate sales. Customers can tell when you are promoting a product or service just to make some money. You don’t seem to be excited about your products, your reviews and descriptions are lacklustre and mechanical, and you act like you don’t really don’t care about how useful or relevant the product or service is to the customer, as long as they buy it and you get some revenue. This kind of attitude will lose you customers and fast.
Passion Is The Key
That is why it is always said that you ought to be passionate about your affiliate products and services. You need to know them inside and out, and they need to be products and services that you are truly interested in. you need to own those products and services and be confident in them and their potential to positively impact on customers’ lives. This embracing of affiliate products shows in your reviews, product descriptions, info-graphs, articles, blog posts, and social media updates. Your enthusiasm is what will bring customers to your site and create profit for you.
Your Chosen Niche
The niche you are promoting products and services from should be one that interests you. It should be a niche that you are passionate about, that you can wax poetic on all day. If you love jewellery and other accessories; that should be the niche you are promoting in. even carve out a sub-niche for yourself by promoting special jewellery items and jewellery cleaning services.
Give tips to your customers on what types of jewellery to go for if they want something that won’t tarnish. Create email mini-courses on how to clean jewellery at home, using items found in most kitchens and pantries. Choose a niche you are passionate about and delve right into it to start getting traffic to your site.
What Programs To Join
The affiliate program or programs that you join should be those that carry brands that you are interested in. If you love Levi denim products, but you can only see Good American, you should go and look for an affiliate program that has what you want. If you simply adore Good American clothing and Clickbank carries that brand, you are in luck: sign up and join the club. Only join affiliate programs that have what you would like to sell.
Use The Products And Services
This very important if you are going to fully embrace those affiliate products and services as your own, and make great sales. Ask for free samples from the merchants, or get them to give you a product for a free review. Use these products to their fullest potential, making sure to document your experiences with the product, both good and bad.
Share Your Results With Your Customers
Put up your experience with the product or service on your website or blog so that the customers can see that you actually used the product, and this is what you have to say. Doing this shows the customers that you really love the products and services you are promoting, and as such you are personally testing them before marketing them to customers.
Encourage Testimonials, Reviews And Comments From Your Customers
Create a comment section on your website or blog for customers to write down their comments and thoughts on the products or services they have bought. Get reviews from your customers and put them on your site. Gather testimonials from them to help show your product in a more relatable light to other, potential customers. Let them see the stories of people who are just like them and have met their needs by buying that product or service from you that can work just as well for them.
Don’t Join Too Many Affiliate Programs At The Same Time
It is always advisable to join just one affiliate program at a time, or even two or three, but this should only be when you have worked in one affiliate program for some time. Joining too many affiliate programs at the same time can reduce productivity, and even creativity. Joining too many affiliate programs will make it impossible for you to focus on a few products and services to promote, but on a wide range of products and services with different schedules. This prevents you from knowing the products and services as well as you should, and can actually hurt your sales rather than increase them.
Readily answer questions that your customers may have about your product or service. Because you know the product or service so well, you can answer any and all questions about the product or service that customers may throw at you. Set up a FAQs page to anticipate all your customers’ questions and answer them, and update this with new questions and answers that customers ask and get answers to.
Embracing your product as though you own it is a strong way of increasing your affiliate marketing sales. Showing the customers that you love what you do, that you use those products and services before selling to them, that you care about them and what they need, all work in your favour, bringing them back more often than not, and even bringing more traffic, and more conversions, with them!