Everyone has something to sell. Asking for a raise? Convincing someone to exchange their book for a sweatshirt? Getting people to click on ads on your website? All sales. It is normal, it is a fact of life. But how do you make those sales? What is the reasoning behind the pitches and the promotions? There is a psychological angle to affiliate marketing, and all marketing in general, that may seem unintentional but is fully planned and deliberate, with the goal of making a profit.
Affiliate marketers have to be especially creative in getting people to buy what they are selling, as they are the intermediaries and not the actual merchants. If they can’t convince the customers to go to the merchants, they don’t make any money. There are several psychological tricks you can use in your affiliate marketing endeavour, and these five psychological tricks, if used properly, will be effective in boosting your sales as an affiliate marketer.
Psychological Tricks To Use In Affiliate Marketing
This works based on the notion that, if you give someone something of value for free, they will be obliged to give you something in return. Give your visitors something of value at no cost whatsoever, and see them return to do business with you. Now, this can go wrong fast if not done properly.
Let me give an example to illustrate this point, ‘Get a free yoga mat if you subscribe to our newsletter.’ This is not how reciprocity works. They are already getting something for something, in this case, and the yoga mat may not even be worth the contents of the newsletter, and vice versa. Rather, try something like ‘Get the first newsletter for free if you sign up.’ The content on your site should give them an idea of what to expect in the newsletter, i.e. valuable information. This will entice them to sign up for the newsletter.
Affiliate marketers should note that the premise of reciprocity hinges on value. Whatever that free item is, it has to be of value, and not a cheap knock-off.
How the ads are placed also determines, subconsciously, whether your visitors will click that link. By priming your customers with subconscious cues, you can get them to purchase that product or service.
To quote an example, a website that’s advertising Fairy Green Tea with a background depicting a lovely green background with silhouettes in various yoga poses may create a feeling of calm and peace, thoughts of health and wellbeing running through the mind. This may increase their chances of making a purchase. On the other hand, a Fairy Green Tea ad with a garish yellow background and a distracting font may drive traffic away from the site entirely.
So, there might not actually be a lack of a product or service in the market, but making it seem so creates a sense of urgency, pushing customers to get the product or service before it runs out. The concept of limited-time offers is based on this. A much sought-after product is sold at a huge discount for a limited time, customers feel that they must have that product, and they rush in to purchase it before the time is up. In creating scarcity, this is a bit different. It is announced that Fairy Green Tea is in limited supply and will soon be out of stock. This may not necessarily be true, neither will the customers be told that another product will come in to take its place that would be just as good, but the effect on the mind would be the same: it will soon be gone, let’s hurry up and get it now!
People have more faith in a product or service if a noted figure or ‘authority’ in that niche endorses it. Teachers, health practitioners, celebrities are all authorities. Using authorities to vet your products or services gives it a seal of approval that makes customers purchase it. As an affiliate marketer, you can search the internet for articles, blog posts, reviews or references to your product or service. You can then use this to promote your product or service, increasing your chances of making a sale. For example, a prominent yoga enthusiast has said the green tea is great for digestion. Even though this isn’t specifically about your product, you could say in your ad ‘Prominent Yoga Enthusiast says Fairy Green Tea is great for digestion.’ However, do not fabricate authorities or exaggerate statements: this is unethical and could be bad for your affiliate marketing business.
People like to read stories of other people’s struggles and trials and journeys, and how a particular product or service helped them to get back on their, to get back on track. They like these stories even more if they are something they can relate to personally. Get testimonials, reviews and comments about your product or service and place them with the ads and promotions for visitors to read.
Getting favourable reviews of Fairy Green Tea and how it eliminates bloat and clears the mind for a good night’s sleep, from people who used to suffer from bloat and insomnia will greatly increase your chances of making huge sales of the tea to customers with similar problems.
These five psychological tricks are used by marketers everywhere to drive sales and make huge profits. However, it is very easy to go wrong with these. Using these tricks to scam people out if their money is unethical, and becomes stealing. Trying to convince people that they need what you have to offer is different from deceiving them into paying for things that may not even exist.
Affiliate marketing is a way to make a profit while giving customers value for their money. These psychological tricks are purely for business purposes, and not intended to hurt anyone. Using them wisely brings satisfaction to both the affiliate marketer and the customers alike.