“Best Practices” such as these are extremely easy to forget when putting all efforts into getting new leads. Going back to the basics, I have found, is sometimes the most fruitful endeavor. Don’t let your vision be clouded by all the “could be’s”. This is a quick way to discouraged oneself. Discover your niche and expand from there. Use these tactics to spark some ingenious ideas and get your marketing campaign off and running.
Truly effective performance marketing starts with creating tons of relevant content. The key thing to remember here is the more content you have the better chances you have at achieving specific keyword searches and in turn greater search engine optimization. This also builds credibility with the customer. A page that has many blog posts on their site looks much more trustworthy than just a few. If we think of this in terms of generating leads, you want content to pull consumers to your page to purchase.
It is imperative for content to be shared with others. This means that your content needs to be more than fluff. Have fun with your content, but keep it relevant. Always make sure that your content is current. No one wants to share old information. Your site may start to lose traffic if your articles aren’t regularly updated. You want to give the impression that every blurb is hot off the press. If customers feel they are getting insider information they are more likely to pay attention and share. Think about all those “you’ll never guess what…” type articles out there. These are perfect examples of silly, but effective, fish and lure tactics.
Develop Attractive Ads
Creating media that is simple to understand and visually attractive is an invaluable skill. If you would like to get an idea of great ads here are the most shared ads from 2014. Of course, these types of ads are not always possible. Most of these ads are hard hitting emotionally and factually. Consumers need to understand what it is that is being marketed right away. If they watch a video or read a post and aren’t clear on the material they won’t remain interested. Some of those videos may lure the viewer in with an interesting idea or heartwarming story, but they always quickly get to the point.
However, this also brings a wonderful point to the forefront – Diversify the types of ads being created. Think outside of the box. It is easy to dismiss a platform such as Youtube. However, besides Google, Youtube is the most used search engine…ever. It is virtually impossible to predetermine which types of ads will be the most successful, but one this is for sure staying the path brings few leads. Infographics are extremely simple to create and are much more eye catching and easy to share on social media than articles. While blogs on sites that have a good amount of traffic are extremely effective, we are all visual beings. It is true that creating a quality product or service will eventually drive some extra business on its own, but most businesses can always use a helping hand.
Once you have properly guided the consumer to your landing page simplicity is absolutely key. While it is very easy to get enticed into creating a site that has everything, this makes for a horrible user experience. Pinpoint key materials for your customer’s viewing experience and add that to the forefront of your site. Any additional information that is not crucial to your user’s experience can be located on a separate page. Think of it this way – the fewer clicks one has to make in order to purchase, the better.
Set a goal to make your website as the mecca hub for your business. You want anyone who is interested in anything remotely related to your product/service to visit your site and use it as an active community for related topics. Starting a monitored user forum is always a great springboard for future web projects. In a perfect marketing world, from the main website page, consumers and users alike should be able to navigate through blogs, forums, info about the company, and social media links easily.
Any ads that are created for outside web pages should be easily accessible and take the user right where they need to be. Consumers do not have the time to have to sift through pages of information to get to what they originally clicked on. Make sure that all clickables are streamlined to go directly to what was first specified.
This was a guest post by Jessica Keaton. Jessica is a communications specialist at HyperTargeting Marketing, a provider of lead generation and marketing services. She enjoys trying new restaurants, being outdoors and in the sunshine, and walking her pets.
One thought on “How To Excel At Lead Generation”
Well, I guess ‘once a year’ must count as being “regularly updated” ~ as in “Your site may start to lose traffic if your articles aren’t regularly updated”.