4 Pro Tips on Repurposing Your Content for Social Media

Repurposing Content for Social Media

Do you ever feel frustrated by the constant cycle of creating content, only to watch it disappear on your followers' social media feeds? It's time to break free from that pattern and unleash your creativity in a whole new way on social media!

Dive into the art of mixing, matching, and molding your content into something extraordinary. We're talking about crafting captivating captions that grab attention and transforming ordinary snapshots into compelling stories that beg to be shared.

Say goodbye to the same old social media strategy and say hello to a fresh new approach!

In today's post, we've got your back with 4 seriously awesome tips on how to repurpose your web content and make it shine on social media. Brace yourself for reaching a larger audience, driving more clicks on your affiliate links, and even making your content go viral.

Why It's Smart to Repurpose Affiliate Site Content for Social Media

Social media offers an excellent opportunity to engage with your audience by leveraging existing content, as well as expanding your reach.

Because people have their preferences when it comes to endlessly scrolling on their favorite social feeds, it's crucial to diversify your content distribution. By sharing your content across popular platforms like Instagram, Twitter, and Facebook, you increase the likelihood of reaching and connecting with a larger audience.

This multi-platform approach ensures that you don't miss out on potential followers or customers who might be more active on a specific platform.

Furthermore, different audiences respond differently to the same content. For instance, a video you put a lot of effort into for YouTube may not get as many views as you hoped, but it could easily become an engaging Instagram Story.

This strategy is particularly important for affiliate marketers. The more platforms you utilize, the more opportunities you have to share your links.

How to Repurpose Content for Social Media (4 Key Tips)

When it comes to repurposing content, it's essential to understand which type of content thrives on different social platforms. Once you've got that knowledge in your pocket, you can leverage it in some pretty cool ways.

1. Use Infographics to Translate Your Website Content to Instagram

Creating impactful infographics can be a bit tricky, but the payoff is totally worth it. After all, visuals have the power to convey information a whopping 60,000 times faster than plain text.

If you've got a substantial Instagram following, it's a smart move to transform some of your affiliate blog posts into eye-catching infographics.

Instagram Infographic example repurposing information

To avoid overwhelming your infographic with too much information, here's a tip: use a snippet from a larger post as a teaser. It's like giving your audience a sneak peek of your content, enticing them to click and learn more.

Infographics are perfect for delivering bite-sized and actionable content that's tailor-made for platforms like Instagram. Plus, there are plenty of tools you can use to create infographics quickly and easily, such as Canva.

2. Take Your Photo Blog to Pinterest to Drive Traffic

Another growing platform, especially for affiliate marketers, is Pinterest. This social site uses pictures, videos, and GIFs to drive traffic, and enables you to backlink affiliate marketing material. So if you have a photo-centric blog, or your website uses a lot of images, you can reuse them on Pinterest.

The best part is, Pinterest has some useful features for marketers, including analytics tracking and the ability to connect your profile to your site. This way, you have the opportunity to not only use your affiliate links, but to increase clicks on your website as well.

Pinterest example repurposing images

Pinterest is a top platform for affiliates since it’s easy to use and you can categorize different boards to support various affiliate links. The trick to getting your pins noticed is to be as descriptive as you can. Classify your boards well, and make sure that each pin has a detailed label to drive the right traffic.

2. Turn Blog Posts into Tweets

Tweets may seem hard to navigate at first since you only get 280 characters to work with. However, Twitter is a great medium for affiliate-focused content and backlinks.

Space isn't anything to worry about with ThirstyAffilaites anyhow. With our link shortening abilities, you'll have all the room you need to craft a killer social post. Simply whip up some snappy copy, throw in relevant hashtags, and still have space for your affiliate link. It's the perfect recipe for high-converting tweets that will have your audience clicking away!

Twitter example repurpose content

With features like Click to Tweet, it’s never been easier to get your links shared across multiple platforms. Click to Tweet enables you to add a link that helps your readers effortlessly share your content on Twitter.

3. Re-Publish Long-Form Content on Facebook or LinkedIn

With nearly 3 billion monthly active users on Facebook, and 930 million members on LinkedIn, both platforms are still worthy of attention. This means you can stop wasting your affiliate marketing budget on basic Facebook advertising.

Both of these platforms offer a great format for publishing longer content, also known as long-form content, such as posts and articles:

Facebook example repurposing long form content

Let’s take a closer look at Facebook. With so many users, and the ability to target your content using groups, keywords, and hashtags, you’re likely to find your target audience.

Unlike Twitter, Instagram, and Pinterest, Facebook handles long-form content well. This is especially important, as it enables readers to share your content on their own profiles and permits you to post content to your brand's page in order to grow your audience.

Once you build up your user base, long-form content is what may keep people coming back to you time and time again. You’re more likely to see people spending more time on your pages and to attract more engagement:

Linkedin example repurpose long form content

This tactic also works well on LinkedIn. LinkedIn is the most professional social media platform, and because of that, it may help to boost your brand’s authority. After all, nearly half of all people in the US who have college degrees are on LinkedIn, and 45% of all LinkedIn users are upper management.

Long-form content works best here because, while posts can get you brand visibility, detailed articles will help to build your authority.

Similar to Facebook, articles that average 2,000-3,000 words and provide genuinely useful information are typically successful. That makes these platforms an ideal place for repurposing blog posts and even white papers.


While you might wish that recycling content were as simple as copying and pasting old media, you really do need to put effort into the transformation process. You want the quality of your affiliate content to be stellar on every platform.

By following these steps, you can be well on your way to optimizing the content you produce as an affiliate:

  1. Use infographics to share information on Instagram faster and wider.
  2. Take blog media to Pinterest in order to drive traffic.
  3. Turn blog posts and affiliate links into tweets.
  4. Re-publish long-form content on platforms like Facebook and LinkedIn.

Do you have any questions about repurposing your affiliate content for social media? Leave them for us below!

If you liked this post, be sure to follow us on Twitter, Instagram, Facebook, Pinterest, and LinkedIn! And don't forget to subscribe to our newsletter!

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30 thoughts on “4 Pro Tips on Repurposing Your Content for Social Media

  1. Thank you for sharing these valuable pro tips on repurposing content for social media. These strategies will undoubtedly help maximize the reach and impact of content while saving time and effort.

  2. Hi,

    Thanks for a great article! 😀
    How can you optimize your affiliate content for different social media platforms, such as Instagram, Pinterest, Twitter, Facebook, and LinkedIn?


  3. I appreciate you contributing your insightful observations to this post. I sincerely appreciate your commitment to offering insightful and practical content, and I’m confident that it will be helpful to many who come across it. Your contribution to knowledge dissemination is admirable and motivating. Continue the excellent work!

  4. ThirstyAffiliates is a great website for anyone involved in affiliate marketing. It provides a user-friendly platform for managing affiliate links, tracking clicks and conversions, and optimizing your marketing efforts. With ThirstyAffiliates, you can easily monetize your website or blog, earn commissions, and grow your online business. Overall, it’s a valuable tool that I highly recommend to anyone looking to make money through affiliate marketing.

  5. I appreciate the emphasis on planning and strategizing the repurposing process, as mentioned in the article. This approach ensures that we maintain consistency while tailoring the content to suit the unique requirements and characteristics of each social media channel.

    Thank you for sharing these valuable insights and tips. This article has provided me with practical ideas to enhance my social media content strategy. I’m excited to implement these strategies and witness the positive impact on my reach and engagement.

  6. Turning my blog content into infographics for social media posts is a favorite tactic of mine. Also, creating pins for Pinterest and utilizing Tailwind for repins is another social media tactic that i employ. Great article as always that’s why I love this blog.

  7. I love making infographics for my posts! I also am trying to use Pinterest to help expand my audience but it can be kind of confusing for me, any tips on how I can navigate Pinterest? These tips were all really insightful thank you so much!

  8. Thank you for taking the time to write this post. Your insights are truly informative and valuable to me, as well as to anyone else who may come across it. Your dedication to sharing knowledge is greatly appreciated.

  9. Nice, informational and valuable article on repurposing content for social media. This is something I’d be applying to my Digital Marketing strategy.

  10. Great article yet again!

    What strategies can be employed to repurpose web content for social media platforms in order to reach a larger audience, drive more clicks on affiliate links, and potentially make the content go viral?


  11. These pro tips on repurposing content for social media are pure gold! I never realized how much potential my existing content had until I followed your advice. It’s a game-changer for maximizing engagement and reach. Thank you for sharing these valuable insights – my social media strategy will never be the same!

  12. These 4 pro tips on repurposing content for social media are game-changers! I followed the advice, and it significantly increased engagement and reach for my affiliate site. Thanks for sharing this valuable information. Can’t wait to implement it on my blog

  13. Hello,

    I’ve often felt frustrated by my content disappearing on social media, but these tips are pure gold. The idea of repurposing content for different platforms makes so much sense.
    And when repurposing blog posts on Facebook and LinkedIn, should I make any adjustments to the content structure? And finally, could you elaborate on how to effectively use hashtags on these platforms?
    Thank you in advance for your guidance!”

  14. Your tips on repurposing are not only practical but also incredibly creative. I was particularly impressed with the way you emphasized the importance of tailoring content to different social media platforms while maintaining a cohesive brand message. Your examples perfectly illustrated how a single piece of content can be transformed and optimized for various platforms, saving both time and effort.

  15. I really enjoyed reading your blog post on how to repurpose affiliate site content for social media. I found the tips to be very helpful and actionable. I especially liked the idea of using infographics to translate website content to Instagram. I think this is a great way to break up text-heavy content and make it more visually appealing. I’m definitely going to try this out on my own blog.

  16. Excellent article! Your pro tips on repurposing content for social media are a game-changer. In today’s fast-paced digital world, finding ways to make the most of our content is crucial, and your insights are invaluable. I particularly appreciate the practical examples and actionable advice you’ve provided. Thanks for helping us maximize our social media impact while minimizing the effort – truly a time-saver! Keep up the fantastic work!

  17. This article provides valuable insights into repurposing web content for social media, offering a fresh perspective on content creation. The tips presented here are actionable and cater to various platforms, maximizing audience engagement. The emphasis on visual content, like infographics for Instagram, demonstrates an understanding of each platform’s unique strengths. The mention of link shortening tools for Twitter is a practical touch, making it easier to share affiliate content effectively. Additionally, the strategic use of Pinterest and the importance of long-form content on platforms like Facebook and LinkedIn are excellent points. Overall, this article provides a comprehensive guide to making content shine across social media platforms. It’s a must-read for anyone looking to enhance their social media strategy!

  18. These tips for adapting existing content for social media are extremely valuable. I was unaware of how I could potentially repurpose and reuse my previous content to improve my social media presence. By following the advice here, I realized I can extend the life and increase the visibility of my older published material. Putting these strategies into practice has been a revelation. Turning my content into something new has boosted my engagement and expanded my reach in ways I didn’t expect. I am grateful for the author sharing this guidance. Implementing these best practices has completely transformed my social media strategy. I now know how to make the most of my content instead of always starting from scratch. This is a total game-changer that will continue helping me connect with more people.

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