How to Use Email Marketing Software for Affiliates (In 3 Steps)

Text reads "using email marketing software for affiliates".

With an email campaign, you can send affiliate links directly to your subscribers' inboxes. However, it can be difficult to create and manage affiliate emails without the right tools.

Using email marketing software, any affiliate can start building an email list. Then, you can design emails that promote your affiliate links. Many tools can even help you create drip campaigns to send targeted emails to the right users.

In this post, we'll explain why you should consider using email marketing software as an affiliate. Then, we'll show you how to get started in three simple steps. Let's get started!

Why Affiliates Should Consider Using Email Marketing Software

As an affiliate marketer, email is one of the best mediums to share your content. Since users subscribed to your newsletter, they're already interested in what you have to offer.

Instead of sending cold pitches, email marketing gives you access to a receptive audience. This means that your affiliate emails can drive more conversions than social media marketing or Pay-Per-Click (PPC) advertisements.

If you're new to email marketing, you can use software to get started. It can simplify launching an email campaign and promoting your affiliate products.

A popular, powerful option is ActiveCampaign. This email marketing software enables you to send triggered messages based on user engagement. Using a drag-and-drop email designer and pre-made templates, you can also create beautiful emails for your subscribers:

ActiveCampaign home page

Alternatively, ConvertKit is a freemium marketing tool with high email delivery rates. Using this software, you can design signup forms and landing pages to attract new users. Then, you can set up broadcasts or automated emails that promote your affiliate products:

ConvertKit home page

Furthermore, MailPoet is one of the most affordable email marketing software solutions. Even with the free plan, you can send 5,000 emails per month. With over 50 pre-designed email templates, MailPoet is also very beginner-friendly:

MailPoet home page

Regardless of which option you choose, email marketing software can simplify the process of designing emails for your affiliate content. Rather than sending each message manually, this software can also automate your campaigns.

How to Use Email Marketing Software for Affiliates (In 3 Steps)

Once you find the right software, you can launch your first email marketing campaign. Let's discuss the best way to find subscribers, create affiliate emails, and automate campaigns with email marketing tools!

Step 1: Build Your Email List

Before you start sending out emails, you'll need to attract new subscribers. By building an email list, you can target specific users who signed up for your content.

To do this, you can create an opt-in pop-up form on your website. It will advertise your mailing list when users access your page. Plus, you can offer an incentive, such as a discount, gift, or free shipping:

Newsletter popup

With MailPoet, you can quickly and easily create pop-ups in WordPress. First, you'll need to install and activate the MailPoet plugin. Then, head to MailPoet > Forms > New Form:

New MailPoet form

Next, you can choose a pre-designed pop-up form template. For this tutorial, we'll be using the Newsletter Signup option:

MailPoet popup templates

After selecting a template, open the Form Settings on the right and choose a mailing list. Any users who subscribe through this form will be added to the list:

Popup mailing list

Then, you can personalize the default text, font, colors, and images to fit your content:

Customize popup content

By clicking on Preview, you can choose a placement for your form. Here, you can also edit the pop-up width, animation, and delay:

Popup preview

When you're finished customizing your pop-up, select Save.

Step 2: Choose the Affiliate Links You Want to Promote

Now it's time to decide which affiliate links you'll include in your email campaign. We don't recommend overloading your content with affiliate branding during this step. If there's too much promotion, users could unsubscribe.

Instead, you should consider featuring affiliate links or products relevant to your niche. Your subscribers signed up for a specific type of content, so they probably won't respond well to random, unrelated links.

For instance, if you're an athlete who provides beginner running tips, you can feature affiliate products such as running shoes or foam rollers:

Affiliate blogger

It can also be beneficial to use evergreen links. Rather than promoting time-sensitive offers, you can continue to reuse affiliate links in future emails.

You should also consider which links will be the most profitable. Marketing emails have a click-through rate (CTR) of 1.8 percent, so you'll want to make sure your links have high commission rates.

Lastly, it's wise to make your links attractive and clickable. With a cloaking plugin such as ThirstyAffiliates, you can disguise your affiliate ID and shorten links, leading to more click-throughs. You can also set up click tracking to view the performance of your email campaign.

Step 3: Design Your Emails

Once you've collected affiliate links and a subscriber list, you determine your email marketing technique. For affiliates, this usually involves a drip campaign, which is a series of emails created with an autoresponder.

A drip campaign enables you to contact your subscribers consistently. This consistency can encourage loyalty and boost conversions over time.

With ConvertKit, you can design email drip campaigns that launch after a specific user interaction. After you create an account, go to Send > Sequences:

ConvertKit sequences

Create a new sequence and give it a name. Now you can start editing your email content:

Create new ConvertKit sequence

You can add images, personalization, social icons, and files to make your emails engaging and informative. Plus, you can include affiliate links wherever you need them:

Customize affiliate emails

Once you've created all the emails you want to send, you can simply drag and drop them to rearrange their order:

Email sequence order

Finally, click on the Settings tab to schedule your sequence. Here, you can choose the specific days and times your emails will send:

Sequence settings tab

Once you've customized these settings, click on Published. Next to this button, you can set a schedule for the following email:

Publish emails

This step will successfully launch your affiliate email marketing campaign!


Promoting affiliate links in an email campaign can effectively target users already interested in your content. With the right software, you can gain new subscribers, advertise your links, and develop a plan for upcoming emails.

To review, here's how you can start using email marketing software as an affiliate:

  1. Build your email list.
  2. Choose the affiliate links you want to promote.
  3. Design your emails.

Do you have any questions about launching an email marketing campaign for your affiliate links? Let us know in the comments section below!

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Affiliate Link Disclosure

19 thoughts on “How to Use Email Marketing Software for Affiliates (In 3 Steps)

  1. Hi, This is an amazing content piece. Thanks for posting it. Also can you please write a blog on
    Why email marketing is supportive of growing your business.

  2. Thank you for sharing a great blog. The topic that you’ve mentioned is quite useful as well as beneficial for all those who are searching for how to use Email marketing software for affiliates. Visitors will feel enjoy finding important things in your content.

  3. oh nice information. Choose a Reliable Email Marketing Software: Select a reputable email marketing software that suits your needs, offers automation features, and allows affiliate links. Popular options include Mailchimp, ConvertKit, or GetResponse.

    Build a Targeted Email List: Create opt-in forms on your website to collect email addresses from interested visitors. Segment your list based on interests and preferences to send targeted affiliate promotions and offers.

    Craft Compelling Emails: Use the email marketing software to design visually appealing and mobile-responsive emails. Write compelling copy that highlights the benefits of the affiliate products or services. Include clear calls-to-action and track performance metrics to optimize future campaigns.

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