As a B2B affiliate, you can promote a company’s products or services to other businesses. However, since B2C marketing is a more popular business model, it can be a bit more difficult to find programs to work with.
Fortunately, B2B affiliate marketing is more common than you might think. After evaluating your audience, you can choose a program with relevant, high-quality products and services. Then, you can drive your customers to other sites and earn a commission.
In this post, we’ll explain what B2B affiliate marketing is. Then, we’ll show you how to find the right affiliate program for your business. Let’s get started!
An Introduction to B2B Affiliate Marketing
In the ecommerce industry, businesses can sell their products in one of two ways. You’ll likely be familiar with the B2C model, where a company aims to sell products directly to consumers. In affiliate marketing, some of the most popular programs use this strategy.
One of the most well-known B2C affiliate programs is Amazon Associates. By becoming an Amazon affiliate, content creators like bloggers can recommend products and make a commission from every sale.
On the other hand, B2B marketing involves promoting products to other businesses. Rather than directly selling to consumers, you may become a wholesaler and advertise brands to retailers.
B2B affiliate programs can also involve generating leads. Often, companies like website hosting providers partner with other businesses to drive new customers to their subscription plans.
Although B2C marketing can have a higher reach, B2B programs tend to have higher commission rates and customer lifetime value (CLV). Therefore, they can help you increase your revenue while providing more value to your audience.
How to Find the Right B2B Affiliate Marketing Program in 2022 (3 Tips)
Once you decide to become a B2B affiliate, it can be difficult to join the right program. Fortunately, we’ve compiled a few tips to help you get started!
1. Keep Your Audience in Mind
Before you join a B2B affiliate marketing program, it’s important to evaluate your current following. Although you can sign up for any program, finding an option that meets your audience’s expectations can yield better results.
If you mainly post content that appeals to website owners, you’ll need to partner with a program within this niche. Your audience will likely be looking for tools and services that can help them manage their websites.
In this case, you might consider an option like BeRush, the affiliate program for Semrush. You can promote the company’s extensive toolset for managing search engine optimization (SEO), market research, advertising, and social media:
If you help people build an ecommerce business, you can become a Shopify affiliate. You can recommend this platform on your site and earn a commission for new signups:
Ultimately, you’ll need to consider which B2B program best suits your business niche. When your followers are already interested in a topic, they’ll be more likely to purchase relevant products and services. Plus, B2B programs will probably be looking for affiliates that target a specific audience.
2. Evaluate the Commission Rate
When researching different B2B affiliate programs, it’s important that you assess their conversion rates and earnings per click (EPC). After all, you’ll want to be rewarded fairly for driving high-quality traffic to another company’s website.
You can usually find this information on the affiliate program’s website. For instance, GoZen Growth has an income estimation tool that enables you to calculate your earnings from their program:
Some businesses pay a commission of 20 to 30%. However, other B2B affiliate programs offer higher rates.
For example, BigCommerce is an ecommerce platform that provides industry-leading commissions. As an affiliate, you can make 200% per referral with no caps or minimum commitments. With Enterprise sales, you’ll also receive $1,500:
Other programs have a flat rate for referrals. For example, Bluehost gives you $65 for every new customer that signs up through your affiliate link:
It can be tempting to choose a B2B program with the highest commission. However, you’ll want to make sure that it’s sustainable. Often, it’s better to focus on fulfilling your audience’s needs rather than finding the highest payout.
3. Find the Right Products to Promote
A B2B marketing program can offer more long-term rewards than standard B2C options. One benefit is that it usually leads to a higher CLV.
Typically, content creators encourage quick, one-time purchases. However, B2B affiliates aim to procure high-value clients who are more likely to stay with the company for long periods.
This means that it’s important to promote the right products and services. Ideally, these are items that you have used yourself and would recommend to other customers or businesses.
It can also be a good idea to look for products with a broad client base. For instance, if your audience is made up of website owners, email marketing software and web hosting can be ideal products to promote. However, you’ll need to consider which program can provide the most value to your consumers.
If you create content for business owners or website administrators, you can start promoting tools and services that they might need. By partnering with a B2B affiliate marketing program, you can earn a commission when customers make purchases from other businesses.
To recap, here’s how you can find the right B2B affiliate program in 2022:
- Keep your audience in mind.
- Evaluate the commission rate.
- Find the right products to promote.
Do you have any questions about choosing a B2B affiliate program? Let us know in the comments section!